Senior Executive, Digital Growth

Income Insurance is looking for someone with a passion for data and marketing technology, with a data-driven mindset and strong business acumen to translate insights into practical growth opportunities.

Your focus will be to collaborate with cross-functional teams to execute and develop highly targeted and personalized marketing strategies and campaigns using our marketing automation platforms.

This role requires someone who is experienced with audience segmentation, marketing automation and campaign optimization across Income’s digital channels. The ideal candidate will have experience in marketing operations, familiarity with marketing automation platforms, and the ability to apply analytical thinking and commercial understanding in a fast-paced environment.

Key Responsibilities:

1. Campaign Development and Execution:

• Plan and execute marketing campaigns on marketing automation platforms across digital channels (email, push notifications, SMS, and web personalization).
• Collaborate with internal stakeholders and external tech agencies to configure and launch marketing campaigns.

2. Customer Journey Management:

• Plan, configure and optimize customer journeys using marketing automation platforms - experience with tools such as Salesforce Marketing Cloud, Braze, or similar.
• Plan and guide audience segmentation, configure and review audience segments, automation, enforce data privacy compliance.

3. Data Management and Audience Segmentation:

• Use of SQL to perform audience sizing and data validations.
• Scripting and/or working with partner agency to generate accurate custom audience data outputs.
• Ensure all campaign activities comply with data protection regulations.
• Apply maker-checker processes in campaign and data delivery, ensuring data governance and PDPA compliance are factored into each stage of planning and execution.

4. Analytics and Performance Tracking:

• Use analytics tools like Google Analytics to monitor and analyze campaign performance.
• Provide actionable insights and recommendations for continuous improvement.
• Use sales and engagement analytics to formulate test-and-learn initiatives that improve campaign, journey, and commercial performance metrics.
• Review customer journey implementations, track performance, develop insights, and execute optimization actions to improve customer engagement and conversion outcomes.
• Work with agency partners to monitor and optimize data and campaign performance on our marketing technology platforms.

5. Collaboration and Stakeholder Engagement:

• Consult and manage business stakeholders to understand and craft requirements for marketing campaigns.
• Management of business stakeholders to manage campaign development and deployment activities, support campaign troubleshooting and reporting.
• Collaborate and manage marketing agency to ensure quality and timely delivery of campaign builds.
• Work closely with data, acquisition, and platform teams to brainstorm and implement creative marketing strategies to drive customer engagement and increase revenue.

Tools and Platforms:

- Marketing Automation: Salesforce Marketing Cloud, Braze, or similar platforms.

- Web Analytics: Google Analytics or equivalent.

- Data: Experience with SQL and relevant tools/platforms (GCP) for data segmentation.

Key Performance Indicators (KPIs):

- Timely execution and configuration of marketing campaigns.

- Accuracy in audience segmentation, content and data compliance.

- Campaign performance metrics such as engagement rates, conversions, and delivery accuracy.

Qualifications and Skills:

- 2 - 5 years of experience in marketing operations, martech, or related fields.

- Experience with stakeholder management, project management and delivery.

- Experience with SQL and familiarity with marketing automation and analytics platforms.

- Experience with HTML, CSS, Javascript is a plus.

- Experience with Python, data cloud platforms , and data modelling a plus.

- Strong initiative, organizational skills and attention to detail.

- Ability to collaborate effectively with internal teams and external partners.

- Eagerness to learn and adapt, with mentorship and training provided.

Work Environment:

- Hybrid work arrangement with flexibility to work remotely and onsite in Singapore.

- Opportunity to grow in a supportive and innovative team environment.

Team Profile:

Income Insurance was founded on the vision of making insurance accessible to all. This vision has played a key role in the development of products, initiatives and offerings to our customers. You will be working in the Digital Growth team. This team is in-charge of driving all digital revenues, strategize and implement all eCommerce platforms, MarTech and AdTech solutions to drive incremental revenue. 

The individual must be a hybrid professional that understanding marketing and business needs, while having a balanced interest and love for technology. 

Technology has enabled us to make better decisions in real time that has substantial impact on all our digital acquisitions. The individual will be required to leverage on first-party data and digital insights to identify opportunities and derive decisions that will assist to achieve set targets and provide first class customer purchase experiences.

Income Insurance Limited is Singapore’s leading composite insurer, offering products and services that serve the protection, savings, and investment needs of different life stages and for all segments of society.

Income’s innovative, data-driven and omni-channel approach puts us at the forefront of customer-centric solutions that meet rapidly evolving needs and empower better financial well-being.

Income was established in 1970 and remains the only insurance co-operative in Singapore. We are committed to create a positive social impact through our products, services and people.

Today, we serve more than 2 million policyholders. Our financial strength and diversified investment portfolio are reflected by our strong credit ratings which underpin the delivery of our commitment to customers.