Senior, Demand Generation and Account-Based Marketing

Do meaningful work with us. Every day.

At Amplify Health, we’re looking for individuals with ambition, resilience and passion for healthcare, insurance, wellness  and digital technology. As a fast-growing business with the ambition of making people and communities across Asia healthier, we have exciting career opportunities available to help us achieve our vision.

Reporting to the Head of Marketing and Communications, the position of Senior, Demand Generation and Account‑Based Marketing (ABM) owns how Amplify Health identifies, engages and qualifies enterprise customers across priority Asian markets. This role is responsible for building a sophisticated demand engine that reflects long sales cycles, complex buying committees and multiple solution entry points.
The role designs and executes demand generation and ABM strategies aligned to customer segmentation and transformation maturity, ensuring prospects are engaged with the right narrative and solution pathway at the right stage. It brings together software, data products, advisory and managed services into coherent, value‑led engagement programmes.
Operating at the intersection of marketing, sales alignment and analytics, this role is accountable for pipeline quality rather than lead volume. Success is measured by the consistency, readiness and commercial impact of opportunities delivered to sales, supported by clear account insight, buying committee understanding and data‑driven prioritisation.

1) Demand Generation & ABM Strategy

• Own the regional demand generation and account-based marketing (ABM) strategy across operating markets, including Southeast Asia, Hong Kong, and India, ensuring alignment with Amplify Health’s growth priorities and market-entry strategies.

• Translate customer segmentation and transformation maturity frameworks into practical, well‑sequenced demand campaigns.

• Plan and manage multi‑channel engagement programmes for enterprise and public-sector buyers with long, complex sales cycles.

• Ensure demand activities reflect how Amplify Health’s software, data, advisory and managed services are positioned at different stages of customer transformation.

2) Account Insight & Engagement Planning

• Develop and maintain strong account-level understanding for priority enterprise and institutional accounts.

• Map ICP, key buying committee roles and stakeholder dynamics to support effective engagement sequencing.

• Assess account readiness and help determine the most appropriate solution entry point in partnership with sales.

• Support sales teams with account insights that improve the relevance and timing of initial conversations.

3) Pipeline & Commercial Alignment

• Operate and continuously improve lead scoring and qualification processes aligned to customer archetypes and deal maturity.

• Manage the demand workflow from prospect research and outreach through to qualification and handoff.

• Ensure sales‑qualified opportunities are consistently supported with clear account context and engagement rationale.

• Work closely with sales counterparts to refine targeting, qualification quality and early-stage pipeline conversion.

4) Messaging, Performance & Optimisation

• Apply agreed demand messaging and narratives focused on customer outcomes rather than product features.

• Collaborate with content marketing, product marketing and subject‑matter experts to support campaigns with relevant assets and insights.

• Track and report demand performance, including pipeline contribution, conversion rates and cost per qualified opportunity.

• Use performance data to optimise campaigns, prioritisation and sequencing over time.

Candidate Profile

Experience and Qualifications

• Over 6–8+ years of experience in B2B demand generation and account-based marketing within health tech, insurtech or enterprise SaaS environments.

• Demonstrated success running ABM programmes for named enterprise accounts with long, multi-stakeholder sales cycles.

• Proven experience designing lead scoring, pipeline models and data-driven campaign decisioning. Ability to frame marketing messages around transformation outcomes.

• Hands-on experience with enterprise marketing automation platforms (e.g. Microsoft Dynamics 365 or equivalent) and familiarity with ABM tooling.

• Bachelor’s degree required; advanced degree (MBA or equivalent) preferred.

• Familiarity with health insurance operations, public health systems or healthcare financing in Asia is a strong advantage.

Competencies & Core Characteristics:

We are seeking a leader who embodies the following competencies and characteristics essential for success in our scale-up environment:

• Technical Domain Expertise: Deep understanding of enterprise demand generation, ABM mechanics and pipeline analytics within complex B2B solution environments. Comfortable integrating software, data, advisory and managed services into coherent go-to-market narratives.

• Strategic Architect: Able to design scalable demand systems that reflect customer readiness, segmentation and buying behaviour rather than one-size-fits-all campaigns.

• Unifier & Cross-Functional Influencer: Builds strong alignment across marketing, sales and product teams to ensure consistent messaging, qualification standards and execution discipline.

• Data-Driven Decisiveness: Uses data confidently to prioritise accounts, adjust sequencing and optimise campaign investments. Translates analytics into clear actions.

• Customer-Obsessed Advocate: Frames marketing strategies around transformation outcomes and customer value, not product features, ensuring relevance at every engagement point.

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