Senior Analyst - Customer Marketing

As part of the Early Engagement team, you’ll help create the experiences and communications that welcome new Cardmembers, help them get the most from their membership, and build engagement throughout their first year.

This is a role for someone who enjoys combining innovation, customer insights, and execution. You’ll have the opportunity to own meaningful work from idea to launch, collaborate with teams across the organization, test new approaches, and use performance insights to continuously make the Cardmember experience better.

You’ll play an active role in shaping and delivering our early-tenure marketing strategy, including:

• Innovate on future of onboarding. Digitize and transform the next iteration of welcome packages to Cardmembers and work on new functionalities and experiences on the Amex App and Online portal.
• Own campaigns from idea to launch. Lead end-to-end execution of marketing initiatives across digital and offline channels, partnering with creative agencies and internal teams along the way.
• Create meaningful customer experiences. Identify gaps and opportunities across the Cardmember journey and help develop, test, and launch new experiences and capabilities.
• Turn data into action. Measure campaign and channel performance, uncover insights, and translate what you learn into clear recommendations and next steps.
• Competitive review and reporting. Track performance against key KPIs, understand customer and competitive trends, and contribute to annual strategic marketing planning.
• Collaborate across the business. Work with a broad network of partners—including Marketing, Servicing, Technology, Legal, Compliance, external agencies, and other teams—to bring ideas to life.

We’re looking for someone who is curious, collaborative, proactive, and excited to make an impact.

You’ll be a strong fit if you:

• Take initiative and enjoy owning projects from concept through implementation and evaluation.

• Are comfortable challenging the status quo and looking for smarter, more effective ways of doing things.

• Can balance multiple priorities while staying organized and detail-oriented in a fast-moving environment.

• Enjoy using data and insights to solve problems and make decisions.

• Build strong relationships and communicate effectively with different teams and stakeholders.

• Bring a customer-first mindset and an interest in creating experiences that are useful, relevant, and engaging.

• Are comfortable working with Microsoft PowerPoint, Excel, and Word.

• Bring 2+ years of experience in Marketing, Product Management, or a related area.

• Have a university degree in Business, Marketing, or a related discipline.

The stated salary range represents the expected compensation for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors. 
 
Employment eligibility to work with American Express is required as the company will not pursue visa sponsorship for these positions 
 
The job posting is for an existing vacancy. 
 
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries  

• Bonus incentives  

• Support for financial-well-being and retirement  

• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)  

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need  

• Generous paid parental leave policies (depending on your location)  

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)  

• Free and confidential counseling support through our Healthy Minds program  

• Career development and training opportunities

   

American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the “Prohibited Grounds”). If you have a disability and need accommodation, please speak with the Recruiter for more information.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations. 

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities