Role Summary
The Segment Marketing Manager (SMM) is responsible for driving global demand for the ACS offering in the Semiconductor manufacturing equipment market and other assigned markets. This role focuses on creating and supporting strategic business development initiatives, gathering and reporting high‑level customer feedback, producing application‑specific technical marketing content, and gathering and reporting market intelligence.
Shift Your Career in Motion!
ACS Motion Control is a supplier of high-end motion control systems serving high-tech original equipment manufacturers. Types of equipment using our products include:
- Semiconductor manufacturing systems
- Electronics/PCB and display manufacturing systems
- Biomedical - Genome sequencing systems
- Laser microprocessing systems
Our vision is to make life-changing innovations possible by creating the smartest motion control solutions through long-term partnerships.
Key Responsibilities
1. Business Development
· Target Semiconductor OEMs in APAC / China regions to raise awareness and access at engineering and key economic buyer levels creating opportunities for sales managers
· Identify prospective customers and work with sales managers to arrange, prepare for, and join meetings with key OEM targets
· Provide market and application insight that strengthens ACS positioning during customer engagements
· Perform market studies and develop business plan proposals to support strategic business development initiatives
2. Voice of Customer (Segment-Focused)
· Conduct structured interviews and on‑site discussions with semiconductor equipment OEMs - primarily engaging with engineering management, product management, and senior management
· Document application requirements, performance drivers, unmet needs and use cases.
· Support Product Management delivering VOC interview summaries that help to define product requirements and set priorities
3. Technical Marketing Content (Segment-Focused)
· Create and manage a portfolio of technical and sales enablement content that is application‑specific content
· Content creation includes webinars, in-person seminars, articles, white papers, application success stories, short videos, social media posts & more
· Communicate with internal subject matter experts to inform material
· Support Product Marketing in creation and review sales enablement materials
· Coordinate with and support Marketing and Business Development with all internal & external messaging to employees, customers and markets
4. Market Intelligence
· Meet and interview customers/partners/market players to understand customer needs, market trends and potential, competitive intelligence
· Attend major industry events to track key technology and application trends
· Support PMM with competitive intelligence including products, sales & marketing strategy and key activities
· Educate sales, marketing & management on all Semiconductor market trends
5. AI Proficiency
· Utilize AI-native workflows to maximize productivity
· Utilize AI technologies to create technical marketing content, identify market trends & assessment, analyze customer feedback, competitive intelligence, and support strategic business development initiatives.
· Promote continuous improvement through the adoption of AI-enabled tools and methodologies.
RequirementsRequirements
· 5+ years product marketing / business development / technical sales experience in semiconductor market, or precision motion control systems market
· Deep knowledge of semiconductor equipment applications with demanding motion control requirements (inspection, metrology, packaging, etc.).
· Experience with customer/market/application research
· Experience creating technical marketing or sales training content
· Ability to analyze markets, identify trends, and quantify opportunities
· Strong communication skills; able to produce concise, actionable reports
· Bachelor’s degree in engineering (advanced degree - advantage)
· Fluent (written, spoken) in English & Standard Chinese languages
Travel
· Domestic and international (up to 33%) to customers and industry events
