About the Role
LAI Games is a global leader in arcade and amusement entertainment. We’re expanding in Asia-Pacific and are looking for a Sales Director who is equal parts strategist and hands-on hunter. This role is about opening doors, building a pipeline from scratch, and proving the sales model that will allow us to scale. You’ll be selling our full portfolio—from award-winning arcade machines to claw and crane products—across a region rich with opportunity but still underpenetrated.
What You’ll Do
- Define, test, and refine the APAC sales playbook—direct to operators, through distributors, and with key accounts.
- Prospect relentlessly: research, build, and qualify your own pipeline across multiple markets.
- Close deals with operators, malls, FECs, and distributors to establish momentum.
- Represent LAI Games at trade shows and industry events, becoming the face of the brand in APAC.
- Share insights and data back into the business to shape marketing, product, and future growth strategy.
What We’re Looking For
- 5+ years in B2B sales, with experience in high-value, lower-volume products (location-based equipment, industrial equipment, capital goods, specialty solutions, etc.).
- Proven ability to hunt, open markets, and build relationships from a cold start.
- Comfortable with longer sales cycles and navigating complex decision-making processes.
- Resourceful, self-driven, and energized by building something new without a playbook.
- Strong communication and negotiation skills; able to adapt across diverse APAC cultures.
- Willingness to travel extensively across the region.
What Success Looks Like
- A validated, repeatable sales approach that delivers consistent wins.
- A growing pipeline built from your own prospecting and market development.
- Key accounts secured and the foundation laid for scalable growth in APAC.
Why Join Us
This is not a maintenance role. It’s a rare opportunity to pioneer LAI Games’ next growth chapter in APAC, with the backing of a global brand and the freedom to shape the model that works. If you thrive on opening markets and proving what’s possible, we want to talk.
.png)
