Develop and execute regional B2B marketing strategies, campaigns, events, executive engagements, and lead-generation programs. Create sales-enablement content, analyze market and competitor intelligence, support regional subsidiaries, manage budgets and agencies, and report on marketing performance, ROI, pipeline contribution, and customer engagement. Collaborate with sales, business development, customers, partners, and cross-functional stakeholders across regional markets.
Position Summary
As an experienced Regional Marketing Manager, you will be a part of One Samsung B2B Team, responsible for developing and executing marketing strategies to drive business growth, increase brand awareness, and generate leads in selected vertical markets.This role requires a strong understanding of B2B online and offline marketing principles, excellent communication skills, and the ability to work collaboratively with cross-functional teams.
Role and Responsibilities
1. Marketing Strategy & Execution
- Develop and execute the Integrated B2B regional marketing strategy and annual plan, aligned with business priorities, sales objectives and revenue growth.
- Plan and deliver integrated marketing activities, including customer events, executive engagements, digital campaigns and lead-generation initiatives.
- Work closely with Vertical Business Development representatives and local sales teams to translate business and customer priorities into targeted marketing programs.
2. Content, Market Intelligence & Sales Enablement
- Develop relevant B2B marketing and sales-enablement content, including presentations, case studies, customer references, sales materials and campaign assets.
- Conduct and consolidate market, customer and competitor intelligence to identify trends, opportunities and evolving customer needs.
- Monitor industry trends, emerging technologies and competitor activities to continuously strengthen our B2B positioning and marketing approach.
3. Regional Governance & Subsidiary Support
- Drive alignment with subsidiaries across the region, providing guidance and ensuring consistency with regional Integrated B2B priorities.
- Review subsidiaries' marketing activities, consolidate key achievements and results, and provide regular executive-level reporting.
- Manage required Samsung internal processes and governance to enable effective and timely execution of Integrated B2B marketing activities.
4. Budget, Agencies & Performance
- Own and manage the regional Integrated B2B marketing budget, ensuring effective allocation of resources against business priorities.
- Lead the selection, bidding and management of external agencies and partners, ensuring quality, cost effectiveness and timely execution.
- Define, track and report marketing performance and ROI, including lead generation, customer engagement, pipeline contribution and other relevant business KPIs.
Skills and Qualifications
- Degree in Marketing, Business, Communications or a related field.
- Minimum 8 years of B2B marketing experience, ideally in a regional role.
- Strong understanding of B2B marketing, across both digital and offline channels.
- Self-motivated, hands-on and solution-oriented, with a strong “can-do” attitude.
- Able to work in a fast-paced environment, manage complex processes and support demanding business requirements.
- Strong communication and stakeholder management skills, working effectively with sales teams, customers, partners and agencies.
- Good analytical and problem-solving skills, with the ability to translate data and insights into actions.
- Proficient in Microsoft Word, Excel, PowerPoint and Salesforce (SFDC).
- Familiar with key B2B marketing platforms and tools, including LinkedIn, Google and Account-Based Marketing (ABM) solutions.
- Willing and able to travel regionally as required.
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