Regional Marketing Manager, APAC

Company Description

We’re Checkout.com – you might not know our name, but companies like eBay, ASOS, Klarna, Uber Eats, and Sony do. That moment when you check out online? We make it happen.

Checkout.com is where the world checks out. Our global network powers billions of transactions every year, making money move without making a fuss. We spent years perfecting a service most people will never notice. Because when digital payments just work, businesses grow, customers stay, and no one stops to think about why.

With 19 offices spanning six continents, we feel at home everywhere – but London is our HQ. Wherever our people work their magic, they’re fast-moving, performance-obsessed, and driven by being better every day. Ideal. Because a role here isn’t just another job; it’s a career-defining opportunity to build the future of fintech.

Job Description

We are seeking a Regional Marketing Manager, APAC to drive market-led and product-focused marketing strategies across the Asia-Pacific region—including China, Southeast Asia, Singapore, Australia, and Japan.

This role is responsible for shaping regional product positioning, messaging, and Go-To-Market (GTM) execution, while owning broader marketing initiatives that drive revenue growth, sales effectiveness, and brand impact. Working at the intersection of Product, Sales, Engineering, and Global Marketing, you will ensure our offerings meet diverse APAC market needs through compelling, locally relevant programs.

• Narrative Development: Create and maintain APAC-specific positioning, translating global value propositions into regionally resonant narratives.

• Launch Execution: Lead GTM planning for product launches, feature releases, and solution rollouts across multiple APAC territories.

• Feedback Loop: Partner with regional commercial teams to capture market feedback and customer insights to inform product strategy and prioritization.

• Multimodal Content: Own the creation of tailored regional content, including:

  • Long-form: Industry reports, whitepapers, and podcasts.

  • Short-form: Sales decks, solution briefs, case studies, and digital content.

• Regional Nuance: Ensure all collateral reflects local cultural contexts and industry-specific needs while adhering to global brand standards.

• Scalability: Build scalable content frameworks to ensure messaging consistency and operational efficiency across markets.

• Revenue Growth: Partner with Sales and Account Management to drive adoption, upsell, and cross-sell of value-added services and non-core products.

• Toolkit Creation: Develop high-impact enablement materials, including pitch decks, battlecards, and customer-facing narratives.

• Pipeline Alignment: Synchronize marketing activities with sales motions, pipeline priorities, and emerging market opportunities.

• Campaign Management: Plan and execute integrated campaigns, including events, webinars, and strategic partnerships.

• Global-Local Integration: Collaborate with Global Marketing to localize global campaigns for maximum relevance.

• Performance Tracking: Monitor and report on engagement and pipeline impact to drive continuous optimization.

• Competitive Analysis: Conduct ongoing research into APAC industry trends and evolving competitive dynamics.

• Strategic Monitoring: Track regulatory and ecosystem developments that may impact product adoption or GTM strategy.

• Insight Sharing: Empower internal stakeholders with actionable data to support strategic decision-making.

• Professional Background: 6–10+ years of experience in Product Marketing, Regional Marketing, or B2B Marketing—ideally within Fintech, Payments, or SaaS.

• Regional Expertise: Deep understanding of APAC markets with a proven track record of working across diverse cultures.

• Strategy to Execution: Demonstrated ability to develop GTM strategies and high-quality marketing content from scratch.

• Commercial Acumen: Strong experience in Sales Enablement and revenue-focused marketing initiatives.

• Stakeholder Management: Exceptional cross-functional collaboration skills in a fast-paced environment.

• Linguistic Skills: Fluency in English is required; proficiency in additional APAC languages (Mandarin or Japanese) is a significant advantage.

Bring all of you to work 

We create the conditions for high performers to thrive – through real ownership, fewer blockers, and work that makes a difference from day one.

Here, you’ll move fast, take on meaningful challenges, and be recognized for the impact you deliver. It’s a place where ambition gets met with opportunity – and where your growth is in your hands.

We work as one team, and we back each other to succeed. So whatever your background or identity, if you’re ready to grow and make a difference, you’ll be right at home here.

It’s important we set you up for success and make our process as accessible as possible. So let us know in your application, or tell your recruiter directly, if you need anything to make your experience or working environment more comfortable.
 

Life at Checkout.com

We understand that work is just one part of your life. Our hybrid working model offers flexibility, with three days per week in the office to support collaboration and connection.

Curious about what it’s like to be part of our team? Visit our Careers Page to learn more about our culture, open roles, and what drives us.

For a closer look at daily life at Checkout.com, follow us on LinkedIn and Instagram