The Public Relations Specialist at Lalamove will manage media relations, develop PR materials, enhance brand presence, and drive community engagement initiatives.
Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it!
Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday. With 1600+ employees spread across SEA and LATAM, our 10-year old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.
Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.
At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realize this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have ambition to build an international brand by establishing an even more global presence.
What you’ll do
- Media Relations & Story Development
- Actively pitch stories to local media to secure strong earned coverage across the different tier media outlets.
- Initiate and build strong long term relationships with key journalists, editors and media stakeholders.
- Develop compelling bylines, op eds, executive quotes, and thought leadership articles.
- Identify and craft Lalamove Driver Partner stories, profiling their experiences and contributions as part of ongoing PR storytelling opportunities.
- Prepare media materials including press releases, media kits, Q&As, talking points and briefing documents.
- Corporate Communications, Crisis & Thought Leadership
- Strengthen Lalamove’s leadership visibility by identifying event speaking opportunities for the Managing Director and other key spokespersons.
- Drive the development of quarterly PR initiatives that align with business priorities and market opportunities.
- Support internal and executive communications, ensuring clear and consistent messaging across all channels.
- Handle media crisis management by developing timely statements, handling media enquiries, drafting holding messages and coordinating responses.
- Brand & Social Presence
- Build and grow Lalamove’s LinkedIn presence by planning and producing content that enhances employer branding, corporate credibility and industry positioning.
- Work together with the Marketing team to ensure PR and social messaging align with the overall brand narrative.
- CSR & Community Engagement
- Initiate and execute CSR initiatives, including partnerships, donation events and community driven campaigns.
- Identify meaningful story angles that amplify Lalamove’s social impact and community contributions.
- Stakeholder Engagement & Media Monitoring and Reporting
- Work closely with the Corporate Governance team and other internal stakeholders to support communication needs and ensure alignment on key PR matters.
- Manage PR reporting, including media monitoring, sentiment analysis, coverage tracking and compiling performance reports for internal review.
What we seek
- Bachelor’s degree in Public Relations, Communications, Journalism or a related discipline.3 to 5 years of PR or communications experience (agency experience is a plus).Strong media pitching experience and familiarity with Singapore’s media landscape.
- Excellent writing skills – capable of producing bylines, profiles, speeches and press materials.
- Ability to build and maintain strong media relationships.
- Proactive, detail oriented and comfortable managing multiple projects in a fast paced environment.
- Crisis communication experience is beneficial.
Preferred Qualities
- Self-starter with strong initiative and creativity.
- Collaborative team player with excellent stakeholder management.
- Strong storytelling instincts and keen news sense.
- Passionate about community engagement and authentic human stories.
To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.
This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice
Top Skills
LinkedIn
Media Monitoring Tools
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