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Traveloka

Performance Marketing Manager - Search

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In-Office
Singapore
In-Office
Singapore

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It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

  • Develop and implement comprehensive Performance Marketing strategies that align with overall marketing and business objectives.
  • Lead the planning, execution, and optimization of performance marketing campaigns across various platforms (Google Ads(SEM), Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)
  • Oversee end-to-end management of campaigns, from creative development to media buying and performance analysis.
  • Conduct thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms.
  • Plan and conduct A/B testing and other testing methodologies to continuously improve ad performance and ROI.
  • Identify optimization opportunities / growth, and analyzing the impact and effort required
  • Collaborate with cross-functional teams (Creative Lab, Sales & Marketing team, Product team) to align marketing strategies with business objectives
  • Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing
  • Develop and maintain a testing roadmap to continuously improve campaign effectiveness
  • Implement innovative strategies that's aligned industry trends, emerging technologies, and best practices in display advertising.
  • Mentor and lead a team of performance marketing professionals, foster a collaborative and high-performance culture within the team
  • Mature enough to manage external marketing vendors independently to enhance campaign performance and innovation
  • Capable of leading and managing small to medium projects with minimal supervision that can potentially create value for the whole team
  • Generate regular reports for stakeholders, clearly communicating campaign performance and ROI.
  • Able to explain complex data in a way that is understandable for non-technical audiences.

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Requirements

  • Graduated from reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.
  • 7+ years of experience in digital marketing with a focus on Search Engine Marketing (Google Ads / SEM)
  • Proficiency in digital marketing tools and platforms (Google Ads(SEM), Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)
  • Experience with A/B testing and performance optimization techniques
  • Proven track record of managing and optimizing Search advertising campaigns
  • Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability
  • Possess a sharp eye for detail coupled with the ability to see how small details make up the bigger picture - Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis
  • Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence
  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Strong attention to detail and organizational skills
  • Proficiency in Excel or similar data processing tool (Tableau, Google Data Studio, etc)
  • Proven track record of managing team members

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

HQ

Traveloka Singapore Office

168 Robinson Road, Singapore, 068912

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