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Company Description
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a Millennial friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges and poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.
Job Description
This is an exciting time to join the Publicis Family, which this role gives you the opportunity to work with a renowned and exciting new client of ours.
We are looking for an individual who can help to reinvent clients and guide them through their business transformation. This role will require the individuals to be proactive, entrepreneur-minded, open-minded, nimble and agile to work on an ever evolving client business and create/deliver award-winning digital performance media campaigns using in-house solutions (eg: Growth OS) whilst managing day-to-day planning, buying, implementation, optimization and reporting requirements for client’s business needs. The individual has to show good conduct of being a mentor to groom junior members in the team and proactively sharing knowledge with the team.
Expectations of a Performance Manager:
- Craft, present and align media performance strategy with client to drive campaign objectives; leads and conversions
- Manages the daily workflow of all bottom funnel campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives
- Overlooking and optimizing performance marketing campaigns across the channel mix including SEM, programmatic display/video, paid social, E-commerce and retargeting to drive leads and conversions
- Work with Director and Integrated manager to develop and propose full-funnel campaigns to client
- Ensure best practice for E-Commerce, Search, Programmatic Display/Video and Social buying and planning
- Ensure on-going test and learns to drive campaign performance
- Lead on day to day running of bottom funnel campaigns of the account
- Drive relationships at the appropriate levels of our client organization
- Make in-depth recommendations based on strong grasp of analytics, marketing & research concepts
- Assist in mentoring, and developing team members
- Be familiar and become the power user of all trade and inhouse tools to conceptualize the media plans and justifications, especially in providing analytical view of the results
- Work closely with the Strategy Manager and/or Director to jointly drive media strategies and solutions during brand planning, QBR and any senior client facing discussions.
- Act on behalf of the team like a digital media entrepreneur to defend the agency’s quality of work
- Liaising with the team to ensure that the overall portfolio billing health is up to date and accurate by required deadlines (Reporting / billings, PCAs etc)
Qualifications
- 3-4 years of experience in performance marketing role (ideally within an advertising agency)
- Strong communication and client management experience
- Strong Experience using 3rd party ad serving platforms including DV360 and The Trade Desk and social platforms; Facebook Business Manager
- A depth of knowledge in paid social & programmatic both operational and planning
- Analytically minded with strong attention to detail
- Experience in mentoring and managing junior executives
- Proficient in Excel
- Apt knowledge & understanding of traditional and digital channels combined with the ability to understand digital infrastructure including tracking, web analytics, trafficking, and brand safety
Spark Foundry is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
