Lead end-to-end online sales for Home Appliances and AC across Samsung.com and marketplaces. Develop channel plans, pricing, promotions, and launch GTM strategies. Monitor KPIs, optimize conversion, merchandising, and content. Partner with BU, Marketing, Finance, and agencies to meet revenue and margin targets and improve purchase confidence for big-ticket items.
Position Summary
Role and Responsibilities
Role Responsibilities:
- Accountable for end-to-end online sales performance of Home Appliances and Air Conditioners across Samsung.com and key marketplaces.
- Develop and execute annual and quarterly channel plans, including pricing, promotional mechanics, bundles, and inventory alignment to deliver revenue and margin targets.
- Lead go-to-market planning and execution for major launches and double-digit campaigns, ensuring strong commercial readiness, traffic acquisition, and conversion optimization.
- Monitor key KPIs (GMV, conversion rate, traffic, AOV, CAC, margin) and drive continuous optimization of pricing, media mix, onsite merchandising, and promotional structure.
- Oversee product listings, content quality, review management, and merchandising strategy to improve discoverability, conversion, and customer confidence.
- Partner with Business Units, Performance Marketing, Regional HQ, and agencies to secure investment, align strategy, and ensure seamless execution.
- Work closely with BU and Finance to manage profit simulation, campaign approvals, promotional spend, and cost-to-serve discipline.
- Improve decision confidence for big-ticket purchases (e.g., AC, HA) through clear process communication, site-visit flows, reviews, and post-purchase journey enhancements.
Skills and Qualifications
Role Requirements:
- Bachelor’s degree in Business, Marketing, eCommerce, or a related field.
- Minimum 6-7 years of experience in eCommerce sales, D2C channel management, or online business development, preferably in consumer electronics industry.
- Experience collaborating across regional and global teams, with strong stakeholder management skills to secure alignment and investment.
- Strong analytical skills with experience tracking KPIs such as revenue, conversion rates, and traffic performance and using insights to optimize results.
- Highly organized, results-driven, and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment.
- Excellent communication and leadership skills, with the ability to drive collaboration across cross-functional teams.
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