Media Manager

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role summary:

As a Media Manager at Maker Lab, you will lead APAC-wide media campaigns by collaborating with diverse teams and agencies. You will manage budgets, select channels, and establish best-in-class programming, acting as a bridge between regional strategy and local agency execution for brand growth.

Role:

• Strategic Media Programming: Develop and roll out regional media programmes and plans for APAC markets that can be seamlessly handed over to local agency partners.
• Programme and Budget Leadership: Act as the regional media lead to optimise expenditure, establish cost controls, and drive cross-market synergies and learnings.
• End-to-End Campaign Management: Oversee the full planning lifecycle, including brief creation, creative alignment, and providing consolidated feedback to agencies on execution plans.
• Agency Management: Directly manage preferred media agencies, overseeing their outputs, ensuring accountability, and co-creating campaign reports with clear optimisation roadmaps.
• Hyperlocal Execution: Lead project management, localisation, and experimentation initiatives across APAC, ensuring local market success aligns with global brand objectives.

You: 

• Experience: BA/BS degree or equivalent practical experience, with 8 years managing multi-million client accounts (ideally tech sector) within a fast-paced agency or consultancy.
• Media Planning Expertise: Mature media planning capability with a proven track record across media strategy, tactical planning, and programme management.
• Platform Proficiency: Sound understanding and hands-on experience running cross-channel paid media campaigns across major platforms (YouTube, Meta, X, TikTok, Search, etc.).
• Agency Management: Direct experience maxnaging media agencies, holding them accountable to deliverables, and aligning them with brand standards.
• Multi-Project Coordination: Exceptional ability to manage multiple projects, complex budgets, and diverse communications effectively in a dynamic environment.
• Creative Collaboration: History of working alongside creative agencies or in-house design teams to optimise asset and ad performance.
• Communication and Influence: Strong leadership and influencing skills to navigate matrix stakeholders. Exceptional verbal and written English is required.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles!