Develop and maintain brand positioning and messaging across digital channels; manage relationships with financial media and industry platforms; build and operate content ecosystems (Telegram, YouTube, TikTok); drive user acquisition and conversion from social communities into account openings and deposits; coordinate with KOLs/partners for compliant messaging and use data metrics to optimize channel and content performance.
My client is a financial services company and looking for a Brand & Media Operations Manager roles.
Job Description- Develop the brand positioning and messaging across all digital channels, ensuring a consistent and professional image for trading products.
- Manage relationships with global financial media and industry-specific platforms to secure high-tier exposure and strengthen brand authority.
- Build and operate a comprehensive content ecosystem across platforms like Telegram, YouTube, and TikTok, focusing on market insights and educational content.
- Drive user acquisition by designing conversion paths from social communities to account opening and deposit through engaging online activities.
- Coordinate with KOLs and partners to ensure compliant messaging while tracking data metrics to optimize channel efficiency and content performance.
- Bachelor’s degree or higher in Marketing, Media, Finance, or a related field.
- Minimum of 3 years of experience in branding, media relations, or content operations.
- Deep familiarity with the global social media ecosystem and community-driven conversion strategies.
- Strong understanding of trading products, including FX/Gold trading, copy trading, and IB business models.
- Proven ability to plan and execute comprehensive content strategies while analyzing data to drive continuous improvement.
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What you need to know about the Singapore Tech Scene
The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
