Marketing Manager - Marketing Initiatives & Events (Assistant Vice President/Vice President)

Bank of Singapore opens doors to new opportunities.

At Bank of Singapore, we are constantly on the lookout for exceptional individuals to join our team. We promote a culture of openness, teamwork and fairness. Most importantly, we invest in our people through our programmes that develop them on both professional and personal levels. Besides attractive remuneration packages, we offer non-financial benefits and opportunities to develop your potential within OCBC Group’s global network of subsidiaries and offices. If you have passion, drive and the will to succeed, rise to the challenge today!

Job responsibilities cover:

• Develop and implement targeted marketing strategies for designated markets to support client acquisition, NNM and revenue goals.

• Plan and deliver marketing initiatives from concept to execution, working closely with internal stakeholders, agencies and vendors.

• Lead the end-to-end delivery of client events for designated markets, including programme development, content curation, guest acquisition and post-event follow-up.

• Create a consistent and engaging client experience across print and digital collateral, videos, and online and in-person events.

• Ensure all marketing activities clearly convey the Bank’s value proposition, brand values and personality.

• Strengthen brand awareness, perception and preference among priority client segments and other key stakeholders.

• Develop initiatives that attract qualified prospects and create opportunities for relationship managers to follow up.

• Develop event and campaign content, including invitations, speeches, presentations, summaries, surveys, videos and social media materials.

• Partner with the Communications team on digital campaigns across email, social media and paid channels, providing market and project input to support brand awareness, engagement and lead generation.

• Work with relevant stakeholders to develop digital content, including website copy, marketing videos and social media visuals, in line with the Bank’s brand voice and objectives.

• Build strategic relationships with industry partners and other external organisations to support business growth.

• Manage and optimise the marketing budget for designated markets.

• Track and report campaign and event performance, assess results against agreed goals and use insights to improve future initiatives.

• Provide strategic and tactical marketing advice to key internal stakeholders.

• Provide occasional support for internal events, as required.

Requirements:

• Bachelor’s degree in marketing, communications or related field

• Minimum 10 years of relevant experience in banking or finance industry, preferable private banking/wealth management

• Demonstrate experience or potential in marketing plus willingness to learn

• Demonstrate versatility and resiliency to react to changes, navigate ambiguous circumstances and accommodate to changing priorities as they arise

• Independent and demonstrate ability to juggle multiple projects simultaneously

• Proven skills in identifying target segments and in creatively devising communication messages/ translation copy that engage, educate and motivate

• Good taste, a sense of aesthetics and a love for great copy and witty communication

• Solid knowledge of the various marketing disciplines of branding, event management and digital marketing

• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

• MUST be team player with CAN DO attitude