About the Job
As a Marketing Executive within our Fragrance & Beauty Team, you will play a pivotal role in driving client engagement and elevating the brand experience. This position offers a dynamic scope across CRM, POS services, retail marketing initiatives, and digital platforms.
Key Responsibilities:
- CRM Management (Local Market & Export Market)
- Own the +1 programme at Point of Sales (POS)
- Lead CRM analytics to provide actionable client insights and close business gaps
- Drive gifting strategies (Year-end, Welcome, Birthday)
- Implement new CRM initiatives and campaigns via Salesforce Marketing Cloud
- POS Services & Tools (Local Market & Export Market)
- Roll out POS service strategies and review performance
- Manage tools, collaterals, and digital content updates
- Track results and ensure timely implementation across local and export markets
- Support Successful Implementation of Local Marketing Eventing
- Full ownership to lead retail marketing events
- Coordinate with Assistant Manager for local events planning & implementation.
Impact You Can Create in the Role:
At CHANEL, we believe in creating conditions for people to perform at their best and bring their full selves to work. In this role, you will:
- Shape Client Experience: Your strategies will directly influence how clients interact with CHANEL, fostering loyalty and delight.
- Drive Innovation: By introducing new CRM initiatives and digital tools, you’ll help modernize client engagement and retail experiences.
- Strengthen Partnerships: Your leadership in retail marketing and collaboration with key stakeholders will ensure long-term success for CHANEL in the region.
You are Energized By
- The fast-paced nature of luxury retail and thriving in a highly dynamic business landscape.
- A sense of curiosity and agility in developing new projects cross-functionally.
- Being a team player with strong communication skills and a collaborative approach to solutioning.
- Navigating complex environments with ambiguity and delivering high standards of work under time pressure.
- Proactive and independent
What you will bring
- Minimum of 3 to 4 years’ experience in a similar role, with a strong retail understanding and exposure, preferably in luxury retail/beauty category.
- Proven track record in Marketing and/or retail/trade marketing function
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to Chanel.
