Marketing Communications Intern - Cotton On Singapore

Role Purpose

The Marketing Communications Executive is responsible for driving brand presence across Singapore and Malaysia through integrated communications strategies. This role leads media relations, social media execution, influencer partnerships, and local brand activations to strengthen brand positioning, drive engagement, and support commercial growth across both markets.

     Key Responsibilities

1. Group Communication & Media Relations

• Work closely with the global communications team to localise press releases, brand messaging, and campaign narratives. 
• Manage all PR and earned media initiatives, including proactive media pitching, press office management, and brand reputation management. 
• Monitor media sentiment and proactively manage brand reputation across both markets.

2. Social Media Strategy & Digital Execution

• Oversee local social media strategy and execution across digital channels. 
• Develop data-driven content strategies that enhance brand storytelling, product visibility, and customer engagement. 
• Manage community engagement, ensuring timely, consistent, and brand-aligned responses across all platforms. 
• Leverage localized content to support customer acquisition, engagement, and retention in collaboration with Digital and Social teams. 
• Support account management and day-to-day platform operations for social channels. 

3. Influencer & Brand Experience Partnership Management

• Manage localisation of influencer strategy.
• Identify, engage, and manage partnerships with creators, celebrities, and thought leaders aligned with           Cotton On’s brand DNA. 
• Develop and execute influencer seeding programs to amplify brand reach and drive authentic engagement. 
• Define and track performance metrics to evaluate influencer impact, customer acquisition, and ROI. 
• Identify and execute strategic brand partnerships to enhance market penetration and customer loyalty. 
• Support planning and execution of global campaign moments, ensuring strong local amplification. 
• Drive consumer-facing activations, including store openings and brand events across both markets.

4. Budget Management & Performance Analysis

• Manage local marketing and communications budgets effectively. 
• Ensure cost efficiency while delivering high-impact marketing and communications initiatives. 
• Use analytics tools to track performance of PR, social media, and influencer campaigns. 
• Prepare regular performance reports highlighting engagement metrics, media impact, and campaign effectiveness.  
• Translate insights into actionable recommendations to continuously optimise marketing strategies.

Key Outcomes

• Increased brand visibility and positive media coverage 
• Stronger social media engagement and community growth 
• Successful influencer and partnership campaigns 
• Consistent execution of brand messaging 
• Data-driven improvements in marketing effectiveness