About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Job DescriptionGet to Know the Team
As part of Grab's Singapore Marketing Team, you'll support our largest business vertical: Mobility. This team plays a key role in driving growth and achieving strategic goals, contributing directly to Grab's mission of becoming Southeast Asia's leading superapp.
Get to Know the Role
In this role, you'll lead and deliver consumer marketing initiatives and driver engagement strategies that deepen brand connection, drive service adoption, and enhance overall user experience. You'll report to the Mobility Marketing Head and collaborate cross-functionally with teams across Business, Operations, and Creative to develop integrated campaigns and communication plans that support business objectives.
This role will be based on-site at our Grab one north office.
The Critical Tasks You Will Perform
- Plan, coordinate, and execute marketing campaigns targeting both consumers and drivers, aligned with company goals.
- Craft compelling communications and content that build trust, loyalty, and engagement with Grab's mobility services.
- Collaborate with internal teams and external partners to drive user acquisition and strengthen brand perception.
- Analyze campaign performance, track ROI, and use insights to optimize marketing strategies through a test-and-learn approach.
- Ensure seamless coordination across teams including Creative, Legal, and Compliance to deliver campaigns well.
What Essential Skills You Will Need
- Strong marketing mix expertise - familiar with both ATL and BTL strategies, and a solid understanding of Singapore's media landscape.
- Data-driven approach with experience interpreting digital metrics and applying insights to improve outcomes.
- Creative thinker and collaborator with a keen eye for effective campaign ideas and the ability to manage the creative process.
- Excellent communication skills and proficiency in crafting clear, engaging content.
- Adaptable and proactive—you thrive in a dynamic environment and are energized by new challenges.
- Bonus: Basic proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.).
- Years of experience: 2 - 3 years
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For at Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
