About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Job DescriptionGet to Know the Team
GrabRentals (GR) provides sustainable access to high-quality vehicles for hirer-partners, enabling them to earn income on the Grab platform without vehicle ownership, at the same time ensuring a steady supply of vehicles for the Grab marketplace.
The GR Marketing team drives lead generation through an omni-channel approach, supporting the Sales Team in connecting with driver- and delivery-partners in need of rentals. The team also manages in-app communications and collaborates on awareness and education campaigns. With a focus on customer experience, creativity, and marketing excellence, GR is dedicated to continuous improvement.
Get to Know the Role
Reporting to the Assistant Marketing Manager, you will develop and implement marketing strategies for GrabRentals (GR) campaigns, collaborating with multiple stakeholders to create and launch go-to-market plans.
This is an onsite role at Singapore's Grab One North Office.
The Critical Tasks You Will Perform
- Communicate GR's product offerings to potential hirer-partners by monitoring campaign performance, optimising messaging, and making data-driven improvements to enhance audience engagement
- Manage GR's marketing channels, by creating engaging content for websites, social media, and managing advertising campaigns
- Conduct in-depth market research to understand driver needs and preferences, and develop strategies to strengthen brand image and awareness
- Plan and coordinate campaigns and events
- Collaborate with the creative marketing team members to create visually appealing marketing materials that align with GR's brand guidelines
- Be the bridge between GR and hirer-partners, translating complex schemes, products, and incentives into easy-to-understand, visually appealing information
- Improve UI/UX of digital touch points.
What Essential Skills You Will Need
- Minimum 1-3 years of marketing experience with understanding of digital funnel, and how to run online-to-offline campaigns with understanding of conversion metrics
- Proficient in analysing data and creating logical marketing strategies
- Fluency in English proficiency for effective communication and presentation
- Experience with collaboration building and maintaining relationships with multiple stakeholders
- Proficient in Microsoft Office, knowledge of Excel formula and functions, and Google applications
- Proficient in digital marketing applications like Google Analytics, Google Search Console, Google Ads, Facebook Ads
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For at Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
