As a leading business school in Singapore and globally, Nanyang Business School competes with top business schools from around the world to attract top applicants from diverse backgrounds to join its undergraduate programmes.
The Manager will report to the Assistant Director of NBS Global Leaders (NGL) programme. The NBS Global Leaders (NGL) programme is a signature scholars programme offered by NBS. The Manager will have a dotted reporting line to Assistant Director of UPO Marketing, Outreach, Admissions. Working closely in partnership with the Marketing, Outreach & Admissions (MOA) pillar, he/she shall play an important role in the entire recruitment process for the NGL programme, from marketing to outreach and admissions.
The manager will also oversee one NGL staff member responsible for UPO-related activities that impact NGL students, e.g., enrolment, curriculum planning, overseas exchange, and other programme components.
Key Responsibilities include but not limited to the following:
Formulate admissions plan and manage the admission processes to select top applicants to NGL programme
Drive outreach efforts to bring in the right applicants to the programme
Formulate & drive execution of the marketing plan for the programme
Drive analysis of market trends, candidates’ insights, programme trends and competitors’ analysis to build programme strategy
Spearhead social media marketing for the NGL programmes to boost engagement with potential applicants, current UG students, and related stakeholder groups.
Initiate, organize and run information sessions/webinars/experience days locally as well as internationally (as and when required)
Perform other tasks assigned by the Assistant Director, including the support of student management and curriculum matters
Key Competencies and Qualifications Requirements:
Degree in any field; Business or Marketing preferred.
Minimum of 5 years relevant experience
Possess a creative and innovative mind for the development of engaging and targeted campaigns
An analytical thinker who could interpret campaign data to drive decisions
Keen knowledge of various digital marketing platforms and performance tracking
Keen knowledge of marketing automation tools such as HubSpot and SendGrid
Strong content marketing skills such as long and short-form content creation, copywriting
Strong project management skills with the ability to coordinate and manage multiple projects concurrently
Proficient in Microsoft Excel and visualization of dataset
Able to work after-office hours/ weekend when required (This is due to outreach and marketing events which will typically be held over weekends such as open houses for Poly/JC students etc.)
Enjoy meeting and connecting with new people
We regret that only shortlisted candidates will be notified.
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