Plan, execute and manage advertising, promotions and partnerships for a portfolio of shopping malls to drive footfall and sales. Engage tenants, source sponsorships and activations, analyze market trends and campaign effectiveness, and produce monthly reports.
About Us
Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit.
Job Description
Responsibilities
- Responsible for conceptualizing, planning, implementing, and managing overall advertising and promotional activities for the CapitaLand portfolio of shopping malls to achieve desired KPIs and unified shopping experience.
- Form strategic partnerships, source for sponsorships and opportunities to host unique marketing activations and identify publicity opportunities for the portfolio of malls.
- Proactively engage tenants to market their products through portfolio-wide initiatives to enhance their sales and shoppers’ experience.
- Conduct post-promotional campaign or event reviews to assess the effectiveness of the promotions / events in terms of shopper traffic and campaign GTO and prepare monthly reports for internal analysis.
- Develop exciting marketing strategies to actively engage communities within the portfolio of malls.
- Analyse competitors, market trends, and identify opportunities to drive sales and footfall.
Requirements
- Degree in Mass Communications, Marketing, or a related field
- Minimum 5 years’ relevant experience in retail / hospitality industry
- Creative, dynamic, and resourceful with good media and relevant promotional partners’ contacts
- Good interpersonal skills and excellent in customer relationship management
- Excellent written and verbal communications skills
- Computer literate with strong proficiency in Microsoft Word, Excel & PowerPoint
- Fast and independent with strong organizational skills
- Meticulous, self-motivated, able to multi-task and work under pressure
- Results-oriented and able to meet tight deadlines.
Benefits
- Flexible benefits with comprehensive medical coverage for self and family
- Training and development opportunities
- Subsidised rates at Ascott serviced residences-
- Strong advocate of staff volunteerism
- Wellness programmes
Closing Statement:
At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.
Only shortlisted candidates will be notified.
CapitaLand Singapore, Singapore, SGP Office
Singapore, Singapore
Similar Jobs
2 Days Ago
Financial Services
Drive revenue and venue utilization for Porsche Experience Centre Singapore by securing corporate, private, customer, sponsorship, and partnership business. Develop integrated sales and marketing strategies, lead demand generation across digital, social, CRM, and offline channels, build event offerings, and oversee the customer journey from inquiry through post-event evaluation. Optimize commercial operations through stakeholder, agency, vendor, and global PEC collaboration while supporting event-driven operations, including evenings and weekends.
Top Skills:
CRM
Manufacturing
Manage customer marketing and channel growth plans across Singapore. Lead distributor and corporate customer relationships, joint business plans, P&L results, forecasting, trade programs, promotions, budgets, and retail execution. Coordinate finance, supply chain, marketing, merchandisers, and brand ambassadors to deliver consumer and brand experiences. Monitor market intelligence, category trends, compliance, and customer performance while developing cross-functional capabilities.
Top Skills:
ExcelMicrosoft PowerpointMicrosoft WordMobile Tools
Cloud • Information Technology • Security • Software • Cybersecurity
Coordinate interview logistics across video, phone, and in-person formats while delivering an excellent candidate experience. Maintain accurate ATS records, scheduling tools, dashboards, and candidate trackers. Communicate with candidates, recruiters, hiring managers, and interviewers; handle confidential information; support recruiting operations projects; identify process improvements; and collaborate with team members in a fast-paced environment.
Top Skills:
Applicant Tracking System (Ats)Candidate TrackersDashboardsScheduling Tools
What you need to know about the Singapore Tech Scene
The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
