Customer Marketing Manager Singapore (8 Month Contract)

Customer Marketing Manager Singapore (8 Month Contract)

About Us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function

Commercial is where our brands meet the real world.

Sales is where our brands meet the real world. 

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. 

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day. 

What does this role look like for you?

The Customer Marketing Manager is responsible for delivering growth plans through excellent management of key channels in Singapore. Lead top-to-top customer engagements and joint business plans for our large corporate accounts. The successful candidate will own, manage and deliver the P&L results.

This includes forecast across all metrics: shipments, depletions, and A&P spends. Lead cross-functional teams in finance, supply chain and marketing. Build and execute best in class customer marketing plans within Channels responsible. Curate outstanding brand and retail experiences for consumers. Lead on-ground teams of merchandisers and brand ambassadors to ensure quality execution of plans.

About the role

Dimensions of the role:

Customer Management

Maintains and nurtures strong, influential partnerships with distributors and tier 2 customers through regular engagements with decision-makers, business reviews, planning sessions, trade visits, and other meetings as needed.

Brand & Business Development

Works closely with Marketing for the alignment of brand strategies in the channel and oversees effective execution/implementation of trade programs, 365 Essentials, and promotions in the stores covered. Ensures that DB & Tier 2 Customers meets standards set in the Commercial scorecards.

Business Strategy & Planning

Creates an annual growth plan / Joint up business plan for the Distributor & Tier 2 customers utilizing a thorough understanding of channel insights, distributors/customers’ business objectives, consumer, and shopper behaviours.

Ensures that the company and Commercial strategies are cascaded to and utilizes monthly cycle meetings to monitor progress, identify opportunities, and determine necessary courses of action.

Market Intelligence

Coordinates distributor & Tier 2 Customers to obtain market information relevant to the development of category, channel strategies and tactics. Maintains a keen awareness of competitive activities and channel trends. Aligns with internal business stakeholders to execute programs, address issues or develop process improvements that aid the smooth delivery of goods and services to customers in the channel.

Resource Management

Ensures the appropriate allocation and disbursement of channel budgets, the evaluation of their use, and their utilization according to company policies.

People Development

Responsible for cross functional capability development to drive effective business with DB & Tier 2 Customers. Can identify both team and individual learning priorities.

Policy & Process Compliance

Ensures compliance to all Commercial policies, company regulations, standards and guidelines.

Role Requirements

What you need to bring to this role:

• A bachelor’s degree or equivalent

• A min of 5-10 years of Customer/Trade Marketing experience, ideally within the consumer goods and/or retail environment. 

• At least three years’ experience with managing distributors.

• Demonstrated success in the development and implementation of distributor and/or channel growth programs.

• Sound understanding of category management and the implementation of customer programs.

• Previous experience with Alco-Bev companies will be an advantage

• Excellent interpersonal and leadership skills.  Able to manage multiple stakeholders, delivering across company, brand, and customer objectives.

• Ability to create and inspire cross functional team to create cut-through plans and ideas that generate results in a complex environment.

• Strong influencer and negotiator able to adapt to different styles and personalities.

• Above average analytical and strategic planning skills.

• Ability for complex problem-solving and decision-making, even in ambiguous situations.

• Passionate about brand, company, and personal success.

• A fast learner who adapts quickly to changing circumstances.

• Proficient communication skills:  oral and written business correspondence, presentation planning and delivery

• Intermediate MS Office capabilities: Excel, MS Word, PowerPoint

• Comfortable with the use of technology and mobile tools

Barriers to Success in Role

• Inability to adopt and deploy a range of influencing styles.

• Low resilience and inability to operate successfully in a fast-moving and often pressurized environment.

• Lack of consumer insight, retail instinct and understanding of brand strategies.

• Lack of brand and marketing awareness.

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package including: 

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. 

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. 

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. 

Recruitment Scam Warning 

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.