Marketing Partnerships Strategist - Singapore

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The role:

We are seeking a Creative Strategist (10+ years) who is a master at developing creative strategies deeply rooted in fan behaviour and cultural truths.

Someone who can put an interesting twist on a common problem, who can see the unexpected and natural intersection between Netflix IP and a brand, or can interrogate a problem to understand the truth that lay behind it.

This person will be working across both Brand Partnerships and Ads Marketing strategy within the Marketing Partnerships Team. 

 With regards to Ads Marketing, this individual will be responsible for working with our Ads Marketing team and our local markets to think through the right GTM strategy and positioning for the market, developing narratives or working with global ones and tailoring them to the realities and insights of our local markets. They will need to understand the unique problems and gaps that sit within each of the markets when it comes to advertisers and brands, and develop thought leadership and narratives that address them. 

From a brand partnerships perspective, they will be partnering with the local market creatives to develop the creative strategy at the beginning of a brand partnership as a sparring partner.

This requires delving into fan insights, cultural conversations and bigger human truths to drive us to interesting and unexpected creative directions.

While they may not be authoring the work, they need to be deep collaborators, creating the frameworks that local markets can use to drive new insights and ways in.

If you are passionate about culture, creative and entertainment, with demonstrated experience in crafting and executing impactful creative campaigns/programmes, we’d love to hear from you.

Key responsibilities:

• Introducing new brands, advertisers and agencies to the Netflix Ads Suite through highly strategic creative campaigns and executions. 

• Elevating the strategic bar. Constantly asking the bigger questions around why we’re doing something, understanding the problems we’re solving for or the opportunities we’re capturing. 

• Working with local market creatives to elevate strategic creative thinking on brand partnerships and find new, interesting, curious, unexpected ways to bring a partnership to life.

• Developing strategic frameworks, guidance, inspiration for the local markets to help drive unexpected strategic thinking. 

• Leading creative workshops, presentations, briefings and owning the feedback loop and output with partners and agencies.

Qualifications/Experience:

• THE BASICS: 10+ years of track record in brand or consumer marketing at advertising agency, or in-house Creative team. Experience in Entertainment is a plus. 

• STRATEGIC PLANNING: Connector of dots, able to scan through data, behaviours, comms plans, consumer research to find partner insights and content insights and bridge them in the right sweet spot to create the most fertile territory for great ideas to flourish.

• CREATIVE THINKER: A media-agnostic thinker who can ideate for any space and impact the right audience. Knows how to get to great work and brings a fresh perspective to the way people connect with culture, content and brands. 

• CREATIVE LEADER: A selfless creative leader & strong storyteller who can shape and pitch creative concepts. Lead the thought process with the partner and agencies in all aspects of the program - from initial briefing, creative strategy, big idea and production. 

• PROJECT MANAGEMENT: A creative shepherd and problem solver who is able to drive multiple projects from start to finish and turn cool ideas into reality. Knowledge of production with the ability to execute flawlessly. Doesn’t hesitate to get into the details, and does not lose sight of the broader strategic intent.

• CLEAR & CONCISE COMMUNICATOR: We are looking for a fluent English speaker with excellent communication skills, who is comfortable collaborating with multiple internal cross-functional teams and confident in influencing external senior stakeholders. Knowledge of other Asian languages is a plus. 

Personality Attributes:

• Curious and creatively-minded in every way.

• Entrepreneurial and selfless collaborator who is selfless and goes beyond roles and titles to get great work done.

• Able to give and receive feedback positively, and see the value of different perspectives.

• Able to think and act with agility. 

• Capable of being impactful without the support of a large team of direct reports.

• Demonstrates strong judgment in the face of ambiguity.

• Flexible and adaptive to evolve the role based on our business needs.

• A natural and deep affection for movies and television and the role of entertainment in today’s media landscape.

• A desire to thrive in our unique culture.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.