Lifecycle Engagement Specialist

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.

We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate 3 business segments:

Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations

Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service

FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses

Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 500 staff with an intact startup mindset.

We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia.

Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia Pacific.

We are looking for a Lifecycle Engagement Specialist who is excited about the below Mission and Outcomes.

Mission: Drive growth in new customer acquisition and customer retention by owning the segmentation, content, and engagement strategy across the customer lifecycle — turning Sleek's existing traffic and customer base into measurable conversion and renewal outcomes.

We are looking for a customer-focused, highly analytical, and data-driven CRM marketer to join our 3-person CRM team and contribute directly to Sleek’s growth!

• Boost Lead Conversion: Drive an incremental +15% increase on the conversion rate of nurtured leads.
• Expand Upsell Pipeline: Generate $500k of qualified upsell deal pipeline for the Customer Success team.
• Secure Customer Retention: Reduce unresponsive clients at the time of renewal by 30% while maintaining or exceeding global baselines (42% Open Rate and 5% CTR).
• Advanced Lifecycle Segmentation: Build and go live with clear persona segmentation logic in HubSpot covering both pre-customer and post-customer journey stages, complete with Next Best Action mapping.
• Establish Scalable Experimentation: Fully document and deploy a "test-optimize-deploy" framework as the default team operating mode, backed by trackable dashboards and performance cadences.

To do this, you will have a minimum of 3 to 7 years of experience as a CRM or Lifecycle Specialist, in a role carrying conversion, retention, or engagement targets with cross-functional and customer-facing collaboration abilities, and you will be located in Singapore, the Philippines, or India.

• Deep, Hands-on HubSpot Expertise: 1–2 years of intensive, everyday experience independently building automated workflows, segmenting lists, managing sequences, and configuring custom properties (Salesforce-only experience is a red flag).
• Practical AI Optimization: Demonstrated experience utilizing AI tools (e.g., Claude, ChatGPT) to scale efficiency—such as generating high-volume copy variations or targeted messaging variations across multiple segments.
• Obsession with Outcomes over Output: A proven track record of measuring campaign success with hard metrics (Open Rates, CTRs, revenue pipeline, CVR) rather than just creative volume.
• Fast-Paced Startup Resilience: Previous experience navigating a fast-paced tech startup or entrepreneurial setup where processes are not always heavily documented.
• Industry Context: Background in B2B SaaS, fintech, professional services, subscription models, or e-commerce with a heavy CRM motion.
• Experience with BigQuery/SQL, Tableau, or utilizing AI for visual and video content creation would be a bonus
  

About the Interview Process
The successful candidate will participate in the below interview stages. 

It might seem like a lot - but fear not - we come prepared! We anticipate the process to last no more than 3 weeks from start to finish depending on your availability.

Whether the interviews are held over video call or in person will depend on your location and the role. 

One Way Video Interview/ TA screen call

A one way video interview or a quick call with our Talent Acquisition team

Technical Interview

A ~60 to 90 minute Interview with the hiring team

Soft skills interview

A ~45- 60 minute Interview with our CRO

References checks & Offer

We will request two professional references from our shortlisted finalists. These should be from previous managers or senior leaders you have worked closely with, ideally from your most recent roles.

Please note, references are a big part of our hiring process here at Sleek and are not indicative of receiving an offer with us.

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Requirement for background screening

Please be aware that Sleek is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role. 

This may include using external vendors to verify the below:

- Your education

- Any criminal history

- Any political exposure

- Any bankruptcy or adverse credit history

We will ask for your consent before conducting these checks.  Depending on your role at Sleek, an adverse result on one of these checks may prohibit you from passing probation.

By submitting a job application, you confirm that you have read and agree to our Data Privacy Statement for Candidates, found at sleek.com.

Some other great things about working at Sleek…

Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment. 

Flexibility: You’ll be able to work from home. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year

Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.

Personal growth: You’ll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.

Sleek is also a proudly certified B Corp.  Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy.