Internship: Global Consumer Financial Services, Marketing, Customer Value Marketing [Jan to Jun 2027]

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

 Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

 We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

Why Join

Play a key role in strengthening customer engagement and delivering meaningful experiences across OCBC's customer segments. As a Customer Value Marketing Intern, you'll be part of a dynamic team that develops targeted marketing initiatives designed to deepen customer relationships, enhance customer value, and drive business growth.

You'll have the opportunity to gain hands-on experience in customer segmentation, campaign management, event planning, and stakeholder engagement while contributing to initiatives that create impactful customer experiences across the retail banking business.

How You Succeed

To excel in this role, you'll need to be organised, proactive, and customer-focused. You'll work closely with internal stakeholders to plan and execute marketing initiatives, manage customer segment-related activities, and support campaigns that strengthen customer engagement.

Your ability to communicate effectively, manage multiple priorities, and collaborate with diverse stakeholders will be key to delivering successful campaigns and supporting the team's objectives.

What You Do

Your responsibilities will include:

• Campaign Planning & Execution: support the planning, coordination, and execution of marketing campaigns targeted at different customer segments

• Customer Segment Marketing: assist in developing initiatives that enhance customer engagement, loyalty, and customer value across various banking segments

• Content Development: support the creation and coordination of advertising materials, digital assets, and website content to support marketing initiatives

• Event Planning & Coordination: assist in the planning, organisation, and execution of customer engagement events and marketing activities

• Stakeholder Engagement: collaborate with internal stakeholders across business, product, and marketing teams to support the rollout of strategic initiatives

• Marketing Communications: support the development of customer communications and campaign materials that drive awareness and engagement

• Marketing Operations: assist with campaign tracking, coordination of deliverables, and administrative activities to ensure smooth execution

• Ad-hoc Projects: provide support on other marketing, customer engagement, and business initiatives as assigned

Who You Work With

Global Consumer Financial Services helps individuals and businesses achieve their financial aspirations through innovative banking, lending, and wealth solutions. Within Marketing, the Customer Value Marketing team focuses on understanding customer needs and delivering targeted initiatives that strengthen customer relationships, increase engagement, and create long-term value.

You'll work alongside marketing professionals, product teams, business stakeholders, and customer segment specialists, gaining valuable exposure to how customer insights, marketing strategies, and business objectives come together to drive customer growth and loyalty.

Who You Are

• Open to learning and feedback

• Strong sense of curiosity and customer-centricity

• Organised and able to manage multiple priorities effectively

• Strong communication and interpersonal skills

• Able to work independently and take ownership of assigned tasks

• Detail-oriented with strong project coordination capabilities

• Proactive, resourceful, and eager to learn

• Comfortable working collaboratively with stakeholders across different functions

• Strong presentation and business writing skills

• Background in Marketing or a related discipline preferred

• Currently pursuing an undergraduate or postgraduate degree

Learning Objectives

This internship will provide you with:

• Exposure to marketing strategies across different customer segments within a leading financial institution

• Hands-on experience supporting customer engagement and customer value initiatives

• Opportunities to participate in campaign planning, execution, and performance monitoring

• Practical experience in event planning, coordination, and customer engagement activities

• Exposure to stakeholder management through collaboration with business, product, and marketing teams

• Opportunities to develop marketing communications, content development, and project management skills

• A deeper understanding of customer segmentation and how personalised marketing drives customer loyalty and business growth

• Enhanced communication, collaboration, and organisational skills through participation in real business initiatives

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.