Head of Singapore Spirits Lead, SP

About Us

We are Diageo—custodians of world-class brands like Johnnie Walker, Don Julio, Tanqueray, and Smirnoff. We believe in shaping the future of celebration by bringing bold ideas and iconic brands together. Be part of a culture that encourages ownership, curiosity, and brilliance.

What you need to bring to this role:

As the Singapore Spirits Lead, you will take full ownership of the spirits portfolio across Singapore. This includes leading our commercial strategy, managing key distributor partnerships, and driving execution excellence to deliver sales, market share, and profit targets.

This is a leadership role in a high-potential market, offering both challenge and impact. You'll work in a culture that values purpose, agility, and empowerment—where your ambition shapes your career journey.

Commercial Strategy & P&L Ownership

• Lead the development and execution of annual growth plans across all channels

• Manage the end-to-end commercial performance: sales, depletions, pricing, and profitability

• Ensure trading terms and A&P investments are optimized for return and growth

Distributor & Customer Management

• Cultivate strong relationships with distributors and top-tier trade partners

• Drive performance through joint business planning, regular reviews, and store-level execution

• Ensure distributor compliance with pricing, activation standards, and operational KPIs

Execution & Activation

• Partner with marketing and customer marketing teams to bring brand campaigns to life in trade

• Monitor and improve availability, range, visibility, and activation across retail touchpoints

• Elevate consumer engagement through effective trade programs and 365 Essentials

Forecasting & Business Analytics

• Lead accurate sales forecasting and depletion planning, ensuring supply-demand alignment

• Use data and market insights to identify growth opportunities and mitigate business risks

Team & Capability Building

• Coach and develop distributor teams and internal commercial functions to raise execution capability

• Drive a performance culture and succession pipeline through engagement and development planning

Requirements for the Role:

• 10+ years in sales, commercial, or customer-facing roles within FMCG or alcohol - bev

• Minimum 3 years managing distributors and trade customers in a dynamic market

• Proven ability to lead joint business plans and deliver commercial results

• Strong interpersonal and negotiation skills to manage complex stakeholder ecosystems

• High level of analytical acumen, problem-solving, and planning rigor

• Comfortable with ambiguity and entrepreneurial

Working with us

Flexibility is key to success. From part-time and compressed hours to different locations our people work flexibly in ways to suit them. Talk to us about what flexibility means to you and we’ll work together so that you’re supported from day one.

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.