Lead product management, business development, and sales strategies in the REF portfolio for ZEISS, focusing on customer engagement and market growth.
Product Management
- Product management of the REF portfolio, planning and coordinating product launches, maintaining competitor product information, benchmarking and comparisons, developing fight cards and talking points and product training.
KOL Management & Professional Education
- Developing professional educational activities in collaboration with APAC Professional Education team to drive adoption of ZEISS REF product portfolio
- Customer engagement, building and maintaining KOLs
Business Development
- Defining Customer Segmentation, market mapping and product alignment to market segments
- Formulating business development strategies for the REF business sector.
- Driving the execution of agreed strategies in the market to drive revenue development for the business sectors in collaboration with the country heads and country teams.
- Providing direction in areas of marketing and training development
Sales & Marketing
- Implementing sales & marketing strategies for REF including new launches
- Develop leads and opportunities for REF devices and drive growth in consumables sales
- Develop and implement effective selling tools and sales strategies to drive device revenues.
- Monitor sales and forecast accuracy during monthly funnel calls for both devices, consumables and digital solutions.
- Drive the ZEISS SMILE branding and demand with ZEISS B2B2Ccampaign in promoting SMILE Pro to create strong aware-ness Procedures across SEA
- Lead the Practice Development Consulting (PDC) Team to implement PDC Strategies
Other Responsibilities
- Work closely with inventory planner to ensure sufficient inventory to meet customers’ demands
- Ensure profitability within the given territory and segment.
- Develop pricing analysis, ROI and margin calculations for bundle deals
- Collaboration with team members including driving performance and motivate the members
- Coaching of the sales/ product management teams
- Influence and motivate country teams in the execution of the REF strategies.
Any other duties & responsibilities as assigned by the management
Education / Professional Certification
- University degree in Medical, Ophthalmology, Science, Business Administration, Marketing or any related field
Experience
- Minimum 10 years of experience in Sales Management / Business Development in the medical device industry, preferably with ophthalmic products
- Minimum 5 years of experience in a leadership role.
- Experience in marketing and product management preferable.
Knowledge / Skills / Other characteristics
- Excellent leadership skills with strong influencing skills
- High customer orientation
- Excellent communication and negotiation skills
- Strong business acumen and strategic mindset
- Analytical, good understanding of finance fundaments and numerate
- Articulate and strong selling and presentation skills
- Process oriented, structured and hands on in approach
- Good command of spoken and written English is a must
Working conditions & Other Attributes.
- Frequent travelling within SEA region
Your ZEISS Recruiting Team:
Chloe Tan
Top Skills
Business Development
Marketing
Product Management
Sales
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