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As Head of Regional Marketing for ShopBack Pay, you will shape and execute innovative marketing strategies, drive user acquisition, and foster partnerships across diverse APAC markets.
Responsibilities:
- Develop annual and three-year marketing strategy (including assessment of market potential for EVYD product offerings and development of go-to-market models) to achieve marketing KPIs
- Leverage insights, market research, voice of customer, voice of field and/or other data to develop global campaigns that strengthen our value position
- Manage relationships with key external (e.g. healthcare authorities, policymakers, hospitals, researchers etc.) and internal stakeholders (e.g. functions such as Technology, Business Development, Operations and HR etc.) across geographies, to meet marketing objectives (e.g. organisation of events, collaboration on research initiatives etc.)
- Manage marketing budget and ensure spends are delivering positive ROI
- Manage creative/PR agency partnerships, where required
- Develop and oversee development of marketing materials (e.g. decks, brochures, newsletters)
- Develop content strategy that attracts a qualified audience to our owned properties (e.g. website, webinars etc.)
- Strengthen our corporate brand and act as brand steward to ensure brand consistency across all customer touch points
- Establish key performance indicators and utilize analytics to understand how our inbound marketing activity turns into customers, and continually refine the process to convert customers more efficiently
- Build and manage marketing team
Requirements:
- 10 years of relevant experience
- Strong results orientation, with proven track record of success in marketing positions in Healthcare/Enterprise Technology companies
- Project management skills and ability to influence at all levels and work effectively across functions and geographies
- Strong leadership and communication skills, with the ability to lead and work alongside intercultural, cross-functional team members to achieve business goals
- Excellent written and verbal communication skills
- Ability to navigate ambiguity and manage competing priorities in a fast-paced environment
EVYD Technology Singapore Office
300 Beach Road, Singapore, 199555
What you need to know about the Singapore Tech Scene
The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
