Head of Marketing and Communications, Singapore

At AIG, we are reimagining the way we help customers to manage risk. Join us as a Head of Marketing and Communications, Singapore to play your part in that transformation. It’s an opportunity to grow your skills and experience as a valued member of the team.

Make your mark in Communications

Our customers and the business world need to know they can trust us. Corporate Communications focuses on protecting and enhancing AIG’s reputation and valuation. Our multi-disciplinary team acts as an in-house “agency” – deploying high-quality comms capabilities at the forefront of strategic advisory and integrated execution services.

How you will create an impact

The Head of Marketing and Communications for Singapore is the senior professional responsible for AIG General Insurance marketing and communications in Singapore. This role focuses on delivering measurable marketing outcomes, including stakeholder engagement, differentiated thought leadership, content marketing, sponsorship activations and sales enablement in support of AIG Singapore’s business. This role also focuses on sustainable communications efforts, including internal communications, leadership communications, media relations, industry relations and social media.
Reporting to the APAC Regional Head of Marketing and Communications, the Singapore Marketing & Communications lead will work closely with the Singapore CEO and his leadership team to deliver leadership impact, drive colleague engagement, activate AIG corporate initiatives locally and serve as a counselor and business partner in support of General Insurance’s APAC business strategy.
Marketing

• Working closely with distribution teams to develop and drive product/solutions marketing for the Singapore market, including customer value propositions that establish and reinforce AIG’s full capabilities to clients and brokers.
• Provide guidance to business leaders on AIG Singapore marketing plans and budgets aligned with Singapore’s business strategy and General Insurance’s APAC and global priorities.
• Develop best practices for demand-driven thought leadership, attributable content marketing and social media marketing to facilitate sales growth.
• Serve as a business partner to business leaders with responsibility for leading the development and approval of marketing plans including product launches and events.
• Lead the development, approval and implementation process for local industry sponsorships within General Insurance’s established programs.
• Through proactive engagement with Legal and Compliance, ensure that marketing communications and materials comply with all statutory and regulatory requirements including relevant advertising standards, Fair Trading Act, Companies Act, Insurance Act and financial services legislation.
• In collaboration with GI’s Creative Center of Excellence, ensure consistent AIG brand identity in Singapore.
• Manage all brand-licensing arrangements within Singapore in accordance with AIG policy and procedures, including maintaining accurate records of all such arrangements.

Communications

• Develop and manage an annual and quarterly strategic communications planning process, including leadership messaging, targeted communications to brokers/clients/customers, employee engagement programs aligned with General Insurance’s global messaging, general business and industry media relations, and social media campaigns to raise visibility of the AIG brand and its solutions.
• Manage Singapore media relations, including news releases, social media engagement, interviews and issues and crisis management communications.
• Manage website pages, country intranet, including content strategy and product positioning in support of business lines, ensuring effective user experience and monitoring internet-based activity.
• Manage internal communications activities, including Country General Manager Communications strategy, messaging and supporting tactics including internal communications, social media and town halls.
• Manage media training program for select executives within AIG’s established media relations and social media guidelines.
• Align with General Insurance’s Global Media Relations Center of Excellence and submit updates on media relations activities and proactively manage reputational challenges.
• General Manage the marketing & communication budget and any vendor contracts.
• Serve as an effective team member within the APAC regional Marketing and Communications team, including actively mentoring junior colleagues toward higher levels of performance.
• Sit on AIG Singapore EXCO as active member of leadership team.

Ready to take your career to the next level? We would love to hear from you.

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At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.

Enjoy benefits that take care of what matters

At AIG, our people are our greatest asset. We know how important it is to protect and invest in what’s most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.

Reimagining insurance to make a bigger difference to the world

American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.

Welcome to a culture of inclusion

We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.

AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.

AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities.  If you believe you need a reasonable accommodation, please send an email to [email protected].  

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