Head of ECommerce Business Performance

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The  Head of ECommerce Business Performance is responsible for owning the  end-to-end performance narrative across Traffic, conversion, and sales, ensuring that all markets and channels operate with an aligned, forward-looking view of the business. This role consolidates insights, forecasts business outcomes, and drives cross-functional action. It is a  business enablement position designed to improve decision-making, accelerate execution, and strengthen accountability across the e-commerce organisation. 

Responsibilities:

A. Forecasting & Business Modelling 

• Own weekly, monthly, and quarterly operational forecasts for traffic, conversion, and revenue by market and channel

• Build scenario-based models (“what if acquisition drops / site speed improves / stock gaps occur”)

• Integrate inputs from Marketing, CRM, DXDC, Business Planning and Operations into a single cohesive business model

• Identify early signals of risk or upside and escalate with clear recommendations

B. Business Performance Monitoring (Daily / Weekly) 

• Build and maintain a unified KPI framework across the funnel (See → Find → Buy → Repeat)

• Track performance across markets and channels with a focus on leading indicators, not only outcomes

• Detect deviations early and translate them into clear business insights

• Partner closely with Data / BI to ensure dashboards, metrics, and definitions are consistent, reliable, and actionable

• Own the performance narrative for weekly, monthly, and quarterly business reviews

C. Action-Driving & Cross-Functional Alignment

• Ensure every insight is translated into clear actions, owners, and timelines

• Challenge teams constructively and drive execution when needed

• Follow up until initiatives are delivered and quantify their impact

• Ensure alignment across Paid Marketing, CRM, Merch Planning, CRO, UI/UX, Product, and Operations

• Maintain a single source of truth across all business forums

D. Governance & Business Rhythm 

• Co-led the weekly e-commerce performance meeting 

• Prepare insights and action frameworks for monthly and quarterly business reviews

• Ensure forums focus on root causes and decisions, not reporting

• Track the contribution of initiatives to revenue and conversion targets

• Support cross-functional alignment for high-impact corrections and key commercial moments

Requirements:

• 8 years in ECommerce or retail, retail analytics, or a related role

• Experience working cross-functionally in a fast-paced, multi-country digital business

• Proven capability in forecasting, modelling, business analysis or digital performance optimisation

• Familiarity with GA4, Looker, PowerBI, SFCC, Amplitude or similar tools

• Strong understanding of ECommerce KPIs: traffic mix, bounce, CVR, funnel depth, AOV, CLTV, CAC, MER

• Ability to structure information, build models, and interpret data with clarity

• Comfortable challenging teams diplomatically to ensure results

• Strong business intuition (knows what matters most), structured and analytical

• Confident communicator; able to influence without authority

• Momentum-driver: transforms insights into actions

• High ownership and accountability; thrives in ambiguity

• Proactive, curious, eager to improve processes and outcomes

• Action-driven mindset; turns insights into execution

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