Field Marketing Manager - Asia

About Thunes

Thunes is the Smart Superhighway to move money around the world. Thunes’ proprietary Direct Global Network allows Members to make payments in real-time in over 130 countries and more than 80 currencies.

Thunes’ network connects directly to over 7 billion mobile wallets and bank accounts worldwide, as well as 15 billion cards via more than 320 different payment methods, such as GCash, M-Pesa, Airtel, MTN, Orange, JazzCash, Easypaisa, AliPay, WeChat Pay and many more.

Thunes’ Direct Global Network differentiates itself through its worldwide reach, in-house SmartX Treasury System and Fortress Compliance Platform, ensuring Members of the network receive unrivaled speed, control, visibility, protection and cost efficiencies when making real-time payments, globally.

Members of Thunes’ Direct Global Network include gig economy giants like Uber and Deliveroo, super-apps like Grab and WeChat, MTOs, fintechs, PSPs and banks.

Headquartered in Singapore, Thunes has offices in 14 locations, including Abidjan, Barcelona, Beijing, Dubai, Hong Kong, Johannesburg, London, Manila, Nairobi, Paris, Riyadh, San Francisco and Shanghai.

For more information, visit: https://www.thunes.com/ 

Context of the role: 

We are seeking a highly motivated and experienced Field Marketing Manager, Asia to lead our field marketing initiatives across the asia pacific region. This role reports to the Chief Marketing Officer. The ideal candidate will be responsible for managing events, localizing campaigns, building and executing local and global partner marketing campaigns, localizing corporate branding, managing local press relations, and ensuring website content meets regional needs. This role requires a strategic thinker with a hands-on approach to drive brand awareness, generate leads, and support sales growth.

Responsibilities:

Lead Generation

• Support sales and lead generation efforts across various marketing channels.
• Plan, design, and lead campaigns across all marketing channels, including digital marketing, community engagement, events, email marketing, and content.
• Monitor, track, and report analytics to ensure alignment with our growth KPIs.

Event Management:

• Plan, execute, and oversee Asia Pacific Region events, including trade shows, conferences, owned-events, webinars, and customer events.
• Collaborate with sales and product teams to develop event strategies that align with business goals.
• Manage event budgets, logistics, vendor relationships, and post-event analysis.

Campaign Localization:

• Adapt global marketing campaigns to fit local markets, ensuring cultural relevance and compliance with regional regulations.
• Work with regional teams to tailor messaging, visuals, and content for maximum impact.
• Monitor and report on the performance of localized campaigns, making data-driven adjustments as needed.

Partner Marketing Campaigns:

• Develop and execute joint marketing campaigns with local and global partners.
• Collaborate with partners to create co-branded content, promotions, and events that drive mutual business objectives.
• Track and analyze the effectiveness of partner marketing activities, optimizing for better results.

Corporate Branding Localization:

• Ensure that all marketing materials, including brochures, presentations, and digital assets, are localized to reflect regional preferences and standards.
• Maintain brand consistency across all localized content, adhering to global brand guidelines.
• Conduct regular audits of localized branding materials to ensure quality and relevance.

Digital Marketing:

• Oversee the localization of website content, ensuring it is tailored to regional audiences when required. Work with the web development and regional teams to implement localized SEO strategies.
• Oversee local social media activities to support local marketing campaigns, aligning strategy with the global brand and storytelling team.
• Monitor website performance and social media performance in Asia Pacific and make recommendations for improvements.

Local Press Relations:

• Develop and maintain relationships with local press and media outlets in key markets.
• Create and distribute press releases and media kits tailored to local audiences.
• Manage local PR activities to increase brand visibility and manage the company's reputation in different regions.

Vendor Management:

• Manage relationships with vendors, ensuring they meet our standards and deliverables.
• Set clear expectations, hold them accountable for their performance, and maintain open communication to ensure successful collaboration and high-quality results.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field. MBA or relevant advanced degree is a plus.
• 10+ years of experience in field marketing, with a focus on global and regional marketing strategies.
• Proven track record of managing large-scale events and localized marketing campaigns.
• Fluent in English, Mandarin and potentially other Asian languages.
• Strong understanding of cultural nuances and regulatory requirements across Asia Pacific.
• Excellent project management and organizational skills.
• Ability to work collaboratively with cross-functional teams and external partners.
• Strong analytical skills and experience with marketing performance metrics.
• Proficiency in marketing automation tools, CRM systems, and web analytics platforms.
• Creative mind that knows how to build awareness and brand equity.
• Curiosity to discover new marketing trends and to know what our competitors are doing in our industry.
• A strong self-starter mentality and the capability to build relevant connections with other internal & external stakeholders..
• FinTech exposure in a high-growth company is a great advantage.
• Experience in managing local press relations and media outreach.
• Willingness to travel internationally as required.

Sound like you? Apply now!