About PatSnap
Patsnap is a SaaS-based innovation intelligence service provider headquartered in Singapore with 1200 employees worldwide and customers from more than 40 countries. PatSnap provides deep data insights and analytics across various sectors, including material science, bio-pharmaceuticals, and patents. Backed by top-tier investors such as Sequoia and SoftBank, PatSnap is at the forefront of driving innovation through technology and data. Our major R&D centers are in Suzhou and Shanghai, China, and we are looking to significantly expand our Singapore R&D team to position Singapore as a key global innovation hub.
Role Overview
We are a SaaS company launching a Product-Led Growth (PLG) product. We are looking for a strategic and execution-focused Ecosystem Growth Lead to drive user acquisition through ecosystem channels.
This role is responsible for identifying, building, and activating high-leverage distribution channels including technology marketplaces, partner ecosystems, communities, and integration platforms. The goal is simple: get the product in front of the right users at scale.
You will work closely with Product, Marketing, and Partnerships to turn ecosystem presence into a predictable growth engine.
Key Responsibilities
1. Ecosystem Strategy & Channel Identification
Identify high-impact ecosystems where our ICP already exists (e.g., app marketplaces, SaaS platforms, communities, integration hubs)
Evaluate opportunities based on user density, intent, and integration potential
Prioritize and build a roadmap for ecosystem-driven growth
2. Marketplace & Platform Distribution
Launch and optimize listings on relevant marketplaces (e.g., Salesforce AppExchange, HubSpot Marketplace, AWS Marketplace, Shopify App Store, etc.)
Own positioning, messaging, and conversion optimization within these platforms
Manage reviews, ratings, and marketplace performance
3. Strategic Partnerships for PLG Distribution
Build relationships with complementary SaaS companies
Develop co-marketing, co-selling, and integration-based distribution strategies
Negotiate win-win exposure opportunities
4. Community & Organic Ecosystem Growth
Identify and activate relevant communities
Partner with influencers or ecosystem leaders where appropriate
Drive organic product discovery within high-intent environments
5. Performance Tracking & Optimization
Define KPIs for ecosystem-driven acquisition
Track activation, conversion, and retention from ecosystem channels
Continuously optimize based on data
What Success Looks Like
Strong and consistent user acquisition from ecosystem channels
High-performing marketplace listings
Strategic integrations driving product adoption
Clear attribution and measurable ROI from ecosystem efforts
Qualifications
Must-Have
4-8+ years experience in growth, partnerships, ecosystem, or marketplace roles in SaaS
Experience with PLG or self-serve SaaS products
Proven track record of driving user acquisition through partnerships or marketplaces
Strong analytical skills and comfort with growth metrics
Nice-to-Have
Experience launching on major SaaS marketplaces
Experience working cross-functionally with Product and Marketing
Background in B2B SaaS
Ideal Profile
Thinks in distribution first, not just campaigns
Understands where users already gather and how to tap into that
Strategic but highly execution-oriented
Comfortable building from zero (this is not a maintenance role)
Commercial mindset with strong ownership
Top Skills
Patsnap Singapore Office
47 Scotts Road - Goldbell Towers, #11-03, Singapore, 228233
