About the Job
You will be joining the dynamic CHANEL Fragrance & Beauty Division (FBP) Marketing team in Singapore. In this role, you will support the delivery of engaging and seamless client experiences across CRM and e-business. You will work closely with the Marketing, Retail, Communications and regional teams to translate campaigns into well-executed client journeys—from CRM communications to digital content on CHANEL.com.
As the ultimate luxury house, CHANEL is committed to delivering exceptional client experiences at every interaction. This is an exciting opportunity to contribute to client engagement initiatives across local marketing activities, including monthly CRM campaigns, in-store activations, workshops and digital content updates.
Through your support of Chanel.com content updates, you will help maintain accurate, engaging and brand-aligned digital experiences for clients.
You will lead CRM campaign and client-journey activation
- Plan and prepare briefs and assets for monthly CRM communication campaigns.
- Support the rollout of CRM projects and client journeys, including communications designed to reactivate and engage clients
- Support the rollout of Salesforce automation campaigns for monthly product launches, in-store campaigns and podium activations.
- Assist with CRM setup and activation for client events, including workshops, in-store events etc
- Main in charge for timely replenishment of CRM gifts for retail stores
You will also lead the operational updates for CHANEL.COM
- Support digital marketing content updates, including translations across the three Fragrance & Beauty axes.
- Coordinate banner, PDP and content updates.
- Liaise with global and regional teams in ensuring prompt and accurate refresh of campaign go-live on .com
Impact you can create at Chanel
Reporting to the Assistant Ebiz and Client Engagement Manager, you will lead the operational roll-out of CRM strategies across different touchpoints (EDM, sms) and across different channels (local market, travel retail, export markets). As CRM is a key growth driver for the brand, you will be at the forefront of new test and learn projects, harnessing the power of data, and qualitative client insights to drive the business with clear actionable CRM and e-business initiatives.
You will also help bring CHANEL campaigns and client experiences to life across online and offline touchpoints—supporting campaign assets, website content, CRM journeys, recruitment for events and retail activations. Your work will help ensure that every client interaction is purposeful, consistent and aligned with the House’s standards of excellence.
You are energised by:
- Fast pace nature of luxury retail, and you thrive in a highly dynamic business landscape.
- Embodying a sense of curiosity and agility in developing new projects cross-functionally.
- Being a team player with strong communication skills, and adopting a collaborative approach to solutioning.
- Being someone who thrives on navigating complex environments with ambiguity and delivering high standards of work under time pressure.
- Embodying a proactive, adaptable and positive “can-do” attitude, with a strong desire to learn and grow in a dynamic environment.
What you will bring
- Min 3 years’ and above of experience in similar role, and with a strong retail understanding and exposure, preferably in agency or luxury retail / beauty category.
- Strong organisational and project-coordination skills, with the ability to manage several deliverables and timelines simultaneously.
- A detail-oriented and client-centric mindset, with pride in delivering high-quality work.
- Strong interpersonal and communication skills, with the ability to collaborate effectively with internal teams and external partners.
- Prior experience in using Salesforce Marketing Cloud would be advantageous.
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to Chanel.
