Director, Marketing, International Markets

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

Job Description:

Essential Responsibilities:

• Drive the strategic marketing planning process, ensuring alignment with business objectives, brand priorities, and revenue goals.
• Oversee the execution and optimization of marketing initiatives, translating high-level strategies into actionable, data-driven marketing plans.
• Manage and allocate marketing budgets effectively, optimizing spend across campaigns, channels, and resources to maximize ROI.
• Lead cross-functional collaboration with product, sales, finance, and analytics teams to ensure marketing efforts align with broader business strategies.
• Develop and monitor key marketing performance metrics, using analytics to assess campaign effectiveness and optimize marketing strategies.
• Drive continuous process improvement in marketing execution, streamlining workflows, enhancing collaboration, and eliminating inefficiencies.
• Coach and mentor marketing teams, fostering a high-performance culture focused on innovation, data-driven decision-making, and operational excellence.

Expected Qualifications:

• Minimum of 15 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

This role requires a strategic thinker who is experienced in working across regions, exceptional leadership skills, and a proven track record in managing cross-functional teams. Close collaboration with senior sales leadership and other marketing functions will be crucial to your success.
Job Description:
Responsibilities:

• Strategic Planning: Develop and implement high impact B2B marketing strategies, aligning with overall business objectives.

• Integrated Marketing Campaigns: Develop creative ways to advance growth and engagement strategies by leveraging new channels and partners. The ideal candidate will have a passion for innovation and the ability to effectively communicate and cultivate meaningful relationships at all levels of the organization.

• Team Leadership: Build, mentor, and lead a high-performing marketing team, fostering a collaborative and innovative culture.

• Performance Metrics: Establish KPIs and track campaign performance, utilizing data analytics to inform decision-making and optimize marketing efforts.

• Cross-Functional Collaboration: Work closely with sales, commercial and channel partner regional teams to ensure alignment and support for marketing initiatives.

• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.

• Execution: Oversee the implementation of cross-functional strategies, collaborating closely with US-based leadership to ensure seamless integration of global priorities and regional execution.

About You:
You are a strategic leader, with experience in building marketing strategies that stand out.

• Proven experience of building marketing value propositions that resonate with merchants.

• Experience of developing high impact campaigns across all channels from paid, owned, social and events.

• You are a creative thinker and enjoys developing new ideas

• Experience working for a global company though cultivating and maintaining relationships with key stakeholders, partners, and customers across diverse markets within APAC, ensuring alignment with regional business needs and cultural nuances.

• Leadership Excellence: Experienced in leading teams focused on paid acquisition and lead generation.

Qualifications:

• 15+ years of experience, including 5+ years in a senior role at a FinTech or high-tech company.

• Proven track record of developing integrated B2B marketing strategies that drive acquisition and revenue growth.

• Product marketing or go-to-market leadership in B2B or B2B2C technology companies, with deep experience in payments or commerce platforms

• Deep understanding of business and cultural nuances across international markets, with preference for experience in the Middle East, Latin America and/or Cross-Border Business

• Proven success leading GTM strategy across multiple regions and tailoring positioning to varied market, cultural, and regulatory contexts.

• Exceptional leadership and team-building skills; ability to lead through influence in a matrixed organization.

• Experience partnering with Sales, Partnerships, Product and Global Marketing teams to align on roadmap, strategy, and cross-functional execution.

• Strong analytical skills and data-driven decision making.

• Excellent communication and storytelling abilities – both internally and externally.

Subsidiary:

Travel Percent:

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us.

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].  

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.