Director, Marketing - Coke TM (ASEAN & South Pacific)

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Job Description Summary:

Our vision is to build loved brands, done sustainably, for a better-shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. We are looking for people who have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have brand management and/or marketing in consumer-packaged goods and beverage experience.  

The Coca-Cola Marketing Director will support the Coke ASEAN & South Pacific (ASP) Operating Unit (OU) Marketing Lead in developing a vision and growth strategy for our Meals Platform:

Responsible for developing and co-leading with Global and OU network the Meals Platform for Coca-Cola Trademark (CCTM).

• Support the CCTM Lead in developing Long Range Planning (LRP) and Annual Business Planning (ABP) CCTM vision and strategic direction, and creation of quarterly business reviews and reports
• Work with counterparts across Global, OU and Bottler networks to help develop and execute cohesive brand/category strategy and efficient consumer/shopper end-to-end engagement plan
• Work with Human Insights to define category insights, consumer segmentation and shopper segmentation strategies by channel/occasion.

This role will not have formal direct reports but requires leadership skills to lead our growth agenda in capturing Meals Occasions in ASP OU, and the ability to engage with a large network of colleagues across TCCC, especially the Frontline Marketing (FLM), Integrated Marketing Experience (IMX), Commercial, bottlers, and global leads.

What You’ll Do for Us 

• Create ASP vision and strategic direction for the Coke and Meals. 
• Drive exponential growth by stewarding the brand portfolio and leading iconic programs
• Scale programs across ASP, with local relevance. 
• In partnership with FLM, optimize Direct Marketing Expenditure (DME) resource allocation, marketing effectiveness and efficiency.
• Orchestrate engaging campaigns/initiatives to grow revenues and weekly+ drinkers.
• Accountable for overall engagement of the Coke team and inspiration of the OU and bottlers

Qualifications & Requirements 

• Significant marketing experience (8+ years) with direct experience with brand strategy work.
• Experience working with cross-functional teams.
• Comfort with and understanding of consumer, business analytics and human insights.
• General management (P&L) experience and business commercial acumen are needed.
• Ability to develop brand and category strategy, deep consumer understanding.
• Ability to communicate, influence, and work with many stakeholders
• Ability to work in agile project-based teams.
• Must be comfortable with change and complexity.
• Multi-Geography experience or multi-country experience preferred.
• Ability to develop and communicate innovative approaches to marketing strategy and build buy-in across key internal stakeholders.

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Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.