At SimplifyNext, we specialize in driving business transformation through Automation, AI, and Low Code Apps. We empower organizations by scaling automation, integrating cutting-edge AI solutions into business processes, and delivering next-generation applications.
Additionally, we support our clients in building internal capabilities through our Centre of Excellence, comprehensive training, enablement programs, and Citizen Developer initiatives to ensure sustained success. Combining deep consulting and technology expertise, we have successfully executed projects for a diverse portfolio of global and ASEAN organizations. Our hands-on experience spans strategy formulation, seamless implementation, and operational excellence, providing invaluable insights into effective practices across various environments.
We harness digital technologies including Automation, Low Code Apps Platforms, Process Mining, and AI capabilities such as Intelligent Document Processing, Text Analytics, Generative AI, and Conversational AI. We proudly partner with leading Technology Vendors such as UiPath, Blue Prism, Automation Anywhere, OutSystems, ServiceNow, Microsoft, AWS, Druid AI, and Hyperscience.
We are recognized as: - Singapore’s 100 Fastest Growing Companies 2024 by Straits Times & Statista. - High-Growth Companies Asia-Pacific 2024 by The Financial Times and Statista. - Emerging Enterprise 2023 (Finalist) by OCBC & The Business Times.
The Digital Marketing Manager is responsible for developing and managing the digital demand strategy and plans to support SimplifyNext marketing campaigns across paid search, paid social, programmatic display, and sponsored publisher channels. This role will drive digital campaign execution and will develop and manage demand execution to drive inquiries and meet pipeline goals from both inbound and outbound campaigns. The ideal candidate is a proven marketing technologist and strategist who possesses a start-up mentality, can quickly uncover new opportunities to optimize and build, takes ownership of key tools, aligns and organizes with cross-functional teams toward one mission. They will have a genuine curiosity for testing new and innovative approaches to generate demand, and will take a data-driven approach to planning and optimizing digital demand across both inbound and outbound channels.
You are:
- Strong Communicator: You are able to clearly communicate your approach, key findings and results
- Growth-minded: You do not settle for the status quo, instead, you value creativity and innovation when solving tangible business problems
- Self-starter: You spot opportunities to make things better and take ownership over them
- Analytical thinker: You like working with data, enjoy creating repeatable processes & systems and love to optimise
- Collaborative: You thrive when working with people across different functions and teams
What you’ll do:
- Develop and implement annual digital marketing plans and campaigns
- Manage digital marketing campaigns across regions, utilizing a mix of channels and employing a range of methods, including but not limited to SEO, SEM, paid search, pay-per click, social media, email marketing, content marketing, and advertising.
- Monitor, measure and analyze campaigns to ensure they are meeting their objectives, and make adjustments as necessary to optimize campaign performance.
- Create and maintain campaign analytics to gather key insights and support the success of campaign strategies.
- Develop and execute email marketing campaigns, targeting specific audience segments.
- Support enquiry management, lead conversion, and sales-related team responsibilities.
- Use the Customer Relationship Management system to maximise online engagements.
- Collaborate with internal stakeholders and external partners to create engaging and relevant digital content for various channels, including social media platforms to enhance brand presence and engagement.
- Ensure consistency in messaging and branding across all digital platforms.
- Monitor and analyze recruitment metrics to assess the effectiveness of campaigns, digital marketing efforts and strategies.
- Prepare and present reports on digital marketing activities and campaign outcomes.
What you’ll bring
- Proven experience (> 5+ years) in digital marketing or a related field.
- Demonstrated success in developing and executing digital marketing strategies.
- Experience in B2B performance marketing / digital demand generation
- Working knowledge of Google AdWords, LinkedIn Campaign Manager, Facebook Ads, and similar platforms
- Ability to prioritize and manage multiple projects with evolving business requirements while maintaining deliverables, timelines, and next steps.
- Working knowledge of Figma or Adobe Photoshop good to have
- Bachelor’s degree in Marketing, Business, Communications, or a related field
About Our Company
We are a consulting and technology company, which has been formed by leading consulting practitioners to build an agile practice that delivers value to our clients at speed, mentors and grooms the next generation of consulting practitioners and technology experts and boosts a culture of creativity and happiness at work. We are based in Singapore and have clients across the ASEAN region.
What We Do
SimplifyNext specializes in automation and analytics advisory and implementation services. We bring the best of the consulting and technology experience, having delivered projects for a diverse set of leading global and ASEAN organizations. Our experience cuts across strategy, implementation and operations, which provides us the insights and experience of what works and what does not across different environments.
Our offerings include RPA, Analytics, Cognitive Automation, Process Mining, Low Code Apps and Cloud. We are working with leading organizations to scale automation and analytics, transforming the way they work and make a real difference to their business as well as their employees
