Roles & Responsibilities
Responsibilities:
Overall responsibility for brand management and communications for TYJ brands - Spring Home, Happy Belly, Ryushobo, Master Chef
Perform research and analysis relating to market trends, competitor's activities and products, presenting findings and propose suitable marketing
To build and maintain the organization's E-Commerce platforms (content creation/management, listing, customer service etc)
Working closely with all internal divisions on the execution of effective strategies, marketing campaigns (online and offline)
Assist in social media engagement, content generation, and keeping all social media platforms and websites up to date
Writing and proofreading creative copy for all marketing collaterals, including brochures, letters social media and website in both English and Mandarin
Copywriting for relevant media (news article, interview, etc)
Maintenance and handling of social media (Eg: Facebook/Instagram/TikTok) accounts and website including customer feedback/complaints/queries and ads with good PR skills
Management of marketing budget
Support any ad-hoc projects as and when assigned
Job Requirements:
Bachelor's Degree in Marketing/Mass Communications or equivalent
At least 5 years of relevant marketing experience (preferably in the FMCG industry)
Ability to work under a tight timeline
Bilingual in both English and Mandarin (to liaise with Mandarin speaking associates)
Highly motivated, independent with the curiosity and ability to generate creative ideas
Knowledge of Google Analytics, SEO, SEM will be a bonus
Knowledge in Adobe photoshop, Lightroom and Illustrator will be a bonus
