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Coins.ph

Global Head of Marketing

Reposted 10 Days Ago
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Hybrid
Singapore
Senior level
Hybrid
Singapore
Senior level
The Global Head of Marketing will define the marketing strategy, lead teams in various geographical markets, and manage global PR and digital marketing efforts.
The summary above was generated by AI

Responsibilities

  • Partner with senior leadership team to define Coins' marketing strategy and build a better image around the world
  • Lead international/local GTM and event activation efforts  and build a team to execute on the marketing strategy to launch and drive Coins adoption at scale in our target markets
  • Lead all global PR, event operations including agency management, channel management, KOLs, budgeting, and industry partnership prioritization.
  • Manage the global community to drive the user growth to work with the local teams.
  • Lead the global digital marketing teams to manage a better P&L on SEO, paid adds and etc.
  • Clearly define and drive alignment around targets and ensure the team’s individual outputs and deliverables can meet company goals.

Requirements

  • 8+ years of experience in marketing within an agency,  tech company, or financial services organization.
  • Must to have crypto industry background.
  • Experienced in Philippines market, and others such as EU, AU, Asia.
  • 2+ years in managing global crypto marketing team.
  • Tough, practical and flexible leader who can thrive in a very high-pressure environment.

Top Skills

Digital Marketing
Seo

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