The Global Head of Marketing will partner with senior leadership to define and implement Coins' global marketing strategy, oversee GTM efforts, manage global PR and event operations, and drive user growth through community management. This role involves leading digital marketing initiatives and ensuring alignment with company goals.
Responsibilities
- Partner with senior leadership team to define Coins' marketing strategy and build a better image around the world
- Lead international/local GTM and event activation efforts and build a team to execute on the marketing strategy to launch and drive Coins adoption at scale in our target markets
- Lead all global PR, event operations including agency management, channel management, KOLs, budgeting, and industry partnership prioritization.
- Manage the global community to drive the user growth to work with the local teams.
- Lead the global digital marketing teams to manage a better P&L on SEO, paid adds and etc.
- Clearly define and drive alignment around targets and ensure the team’s individual outputs and deliverables can meet company goals.
Requirements
- 8+ years of experience in marketing within an agency, tech company, or financial services organization.
- Must to have crypto industry background.
- Experienced in Philippines market, and others such as EU, AU, Asia.
- 2+ years in managing global crypto marketing team.
- Tough, practical and flexible leader who can thrive in a very high-pressure environment.
Similar Jobs
Edtech • Information Technology
As the Global Marketing Director for APAC, you will lead and manage marketing programs aimed at new client acquisition and existing customer growth in the Asia Pacific region. Your role will involve strategic planning, execution of demand generation campaigns, collaboration with sales leadership, and analysis of marketing performance to drive revenue growth.
Top Skills:
HubspotSFDC
Big Data • Cloud • Information Technology • Marketing Tech • Mobile
The Head of Enterprise Marketing for APAC will lead marketing efforts, develop and implement comprehensive marketing strategies, manage integrated marketing campaigns, optimize performance and budget, and foster collaboration with sales and stakeholders to enhance Sinch's brand presence and drive growth in the APAC region.
Manufacturing
The Global Strategic Marketing Leader at DuPont will develop and lead global marketing strategies for the Advanced Circuit and Packaging business. Responsibilities include conducting market research, collaborating with product management, and developing performance metrics to analyze marketing effectiveness.
What you need to know about the Singapore Tech Scene
The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
