Digital Marketing Executive Director, CFS Singapore

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

 Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

 We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

This is the broad job description of the job profile. Definitive job description should be reviewed and discussed between you and your manager.
Why Join

We are looking for a data-driven and creative Digital Marketing Lead to accelerate customer acquisition, improve and optimise current and new campaigns for conversion. The candidate should be able to translate data driven insights into personalised marketing campaigns to meet the business objectives (acquisition/retention). They will identify opportunities and execute high-impact conversion driven campaigns across OCBC Consumer Financial Services (CFS) owned and earned media channels. The ideal candidate has led Agile business squads to deliver strategic initiatives, applying Agile methodologies to enhance team collaboration, accelerate delivery timelines, and improve project outcomes. The candidate is experienced in sprint planning, backlog grooming, and stakeholder engagement.
What you do

Growth Strategy & Planning:

• Support Consumer Financial Services (CFS) Businesses in the end-to-end marketing campaign development and execution, from ideation to implementation to achieve strategic goals and KPIs.
• Work with Marketing, Product, and Business Teams to ideate, identify and craft acquisition/retention strategies to meet specific business objectives. 
• Use data to identify, prioritise and implement the growth opportunities across segments, products, and channels.
• Ability to steer working teams to ideate and execute and deliver impact.
• Present clear and data led recommendations to stakeholders and adjust strategies based on results.
• Manage the set budget and ensure compliance with various MAS regulations for the campaigns
• Keep abreast of new and emerging marketing resources and techniques that would be relevant for our business, vet them and test as appropriate

Acquisition & Conversion Optimisation:

• Design and execute performance marketing campaigns (e.g. SEM, paid social, display) to drive qualified leads and conversions.
• Conduct A/B testing across digital touchpoints (web, app, landing pages, push notifications).
• Ability to segment customers and create bespoke campaigns that drive immediate recall and conversion.

Digital Analytics & Reporting:

• Strong analytical skills and ability to translate data into insights and subsequently execution. 
• Analyse funnel data, user behaviour and campaign performance to extract actionable insights.
• Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI. Implement and measure campaigns to maximize channel performance across acquisition and cross-sell

Who you are

• Proven track record in scaling digital acquisition and retention campaigns with measurable business impact.
• Experienced in implementing Agile practices to drive team efficiency and project success.
• Strong command of digital platforms (Google ads, Meta, TikTok, YouTube), MarTech tools including Adobe Suite (Adobe Analytics, Target)
• Deep understanding of customer journey mapping, segmentation, A/B testing, and funnel optimization
• Analytical mindset with excellent communication and stakeholder management skills
• Experience in working cross-functionally in matrix or agile environments

Who we are
As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.
Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation.
But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.
We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.
What we offer
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.