CRM Marketing Associate - Winback & Re-engagement

CRM Marketing — if you know, you know. It sits at the intersection of data, creativity, and commercial instinct, and the work you do here touches customers at the moments that matter most.

Our Winback & Re-engagement programme is a proven, revenue-generating workstream with an experienced lead already driving its strategy and direction. We are looking for someone to grow alongside that lead — taking on real execution responsibilities from day one while progressively contributing your own ideas and analysis to improve the programme across all brands.

You will not be a silent executor. We want someone who is curious about why campaigns are built the way they are, who notices things in the data that others might miss, and who is not afraid to bring a point of view to the table. The best teams are built on people who challenge thinking and raise the bar — and this role has real room for that.

It is a great launchpad: focused scope, a live revenue programme, an experienced lead to learn from, and a clear path to growing into broader ownership as you build your track record.

• Build and manage winback campaign canvases in Braze end-to-end — audience logic, triggers, message variants, timing, and channel routing — working within frameworks set by the workstream lead.
• Own the production process for scheduled sends: audience setup, content population, QA, and launch, in line with the campaign calendar.
• Maintain the winback calendar and flag scheduling conflicts or coverage gaps to the lead proactively.

• Track and report on core winback KPIs — reactivation rate, recovered revenue, channel engagement, unsubscribes — and deliver structured post-campaign summaries to the lead.
• Go beyond the numbers: surface observations and hypotheses about what is and is not working, and bring them as input to experiment planning conversations.
• Support the design and execution of A/B tests — working with the lead to define the hypothesis, build the variants, and document the results.
• Over time, develop and pitch your own ideas for improving the programme — audience refinements, new trigger points, offer framings, or messaging angles — grounded in data and customer insight.

• Maintain the accuracy of winback audience segments, keeping suppression logic, reactivation thresholds, and exclusion rules aligned with the lead's current definitions.
• Monitor list health indicators — complaint rates, re-engagement rates, invalid addresses — and raise issues before they affect deliverability or programme performance.
• Coordinate with CRM Operations for any data or attribute changes needed to support the programme.

• Run thorough pre-send QA on every campaign: rendering across devices and clients, link checking, audience size validation, and personalisation accuracy.
• Maintain the programme's operational documentation — keeping canvas notes, naming conventions, and performance logs current.
• Flag anomalies, errors, or unexpected behaviour to the lead before they reach production.

• Work closely with the workstream lead, contributing actively to sprint planning, campaign reviews, and retrospectives — not just as a reporter of results but as a thinking partner.
• Brief and collaborate with creative teams (writers, designers) to translate audience insight and campaign objectives into compelling content.
• Proactively build your CRM knowledge — ask questions, learn the platform deeply, and develop a point of view on what great lifecycle marketing looks like.

• 1-3 years in CRM, lifecycle, growth marketing, or a related digital marketing role — hands-on execution is essential.
• Exposure to a marketing automation or engagement platform at any level (Braze preferred; Salesforce Marketing Cloud, Oracle Marketing Cloud, Iterable, or similar considered).
• Some experience working on commercially-oriented campaigns — conversion, retention, upsell, or promotional — is a meaningful advantage.
• Experience interpreting campaign performance data and drawing conclusions from it, even informally.

• Analytically curious: you read performance data with genuine interest and want to understand what is behind the numbers.
• Detail-oriented: you QA your own work carefully and take pride in execution quality.
• Clear communicator: you brief creative teams well, update the lead proactively, and surface blockers early.
• Comfortable with ambiguity: you can make sensible judgements with imperfect information and know when to ask for direction.
• HTML/CSS and SQL are nice to have but not required.

• Curious and open-minded: you want to understand the why behind every campaign decision, not just the how.
• Proactive: you bring things to the table rather than waiting to be asked — ideas, observations, questions.
• Team player: you understand your role sits within a workstream that has a lead for a reason, and you amplify their work rather than cutting across it.
• Growth-oriented: you are at an early stage of your CRM career and you are actively building toward more.

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