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Role Overview:
As a Content Writer & PR Strategist, you will be instrumental in crafting and publishing high-impact content while managing our public relations activities. Your expertise in writing engaging content, combined with a strategic approach to PR and SEM, will drive our brand’s visibility and credibility.
Key Responsibilities:
Content Creation and Publishing:
- Write, edit, and publish high-quality content including articles, blog posts, case studies, white papers, and other written materials.
- Develop and maintain a content calendar that aligns with marketing and PR goals.
- Research and generate content ideas that resonate with target audiences and reflect industry trends.
- Ensure all content is accurate, compelling, and adheres to SEO best practices to enhance online visibility and engagement.
- Utilize content management systems (CMS) such as WordPress, Magento, or similar platforms to publish and manage content on the company’s website and other platforms.
- Optimize content for readability and user experience using HTML/CSS and other web development tools as needed.
Blog Writing and Management:
- Create engaging and informative blog posts that drive traffic and establish thought leadership.
- Monitor blog performance using analytics tools like Google Analytics, SEMrush, or similar platforms to track metrics such as readership, engagement, and conversion rates.
- Engage with readers through comments and social media to foster a community around the blog.
- Collaborate with designers and multimedia experts to enhance blog content with visuals, infographics, and other multimedia elements.
Public Relations Strategy:
- Develop and execute strategic PR plans to enhance the company’s brand image and reputation.
- Craft press releases, media pitches, and PR materials that effectively communicate company news, events, and achievements.
- Build and maintain relationships with journalists, media outlets, and influencers to secure coverage and promote positive press.
- Monitor media coverage and industry trends to identify and address potential PR opportunities and challenges.
Campaign and Content Strategy:
- Plan and implement integrated content and PR campaigns to support marketing objectives and business goals.
- Coordinate with marketing and product teams to ensure content and PR initiatives are aligned with brand messaging and overall strategy.
- Track and analyze the performance of content and PR campaigns using data analytics tools to refine strategies and improve outcomes.
- Implement SEM strategies to drive targeted traffic and optimize ROI on paid search campaigns.
Brand Messaging and Consistency:
- Maintain a consistent brand voice and messaging across all content and PR materials.
- Collaborate with internal teams to develop key messaging for various campaigns and initiatives.
Crisis Communication:
- Assist in developing crisis communication strategies and materials to address any issues impacting the company’s reputation.
- Manage sensitive communications with professionalism and tact.
Technical Expertise:
- Proficiency in SEO tools such as Moz, Ahrefs, or Google Search Console for keyword research, site audits, and performance tracking.
- Familiarity with SEM tools including Google Ads, Bing Ads, and programmatic ad platforms for managing paid search and display advertising campaigns.
- Basic understanding of HTML/CSS for content formatting and troubleshooting.
- Knowledge of CMS platforms (e.g., WordPress, Magento) and experience with website analytics tools (e.g., Google Analytics, SEMrush).
Qualifications:
- Proven 3+ Years of Experience in content writing and PR strategy, with a strong portfolio of published work.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Demonstrated ability to create engaging content and execute effective PR campaigns.
- Strong analytical skills and experience with data-driven decision making.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field is preferred.
What you need to know about the Singapore Tech Scene
The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
