Content & Partnerships Lead

We're looking for a driven and experienced Content & Partnerships Lead to lead content initiatives and strategic token partnerships. This role is perfect for someone with a deep understanding of the competitive crypto landscape, especially in SEO and ASO-driven growth. If you're passionate about crypto, content, and data-driven marketing, this is your chance to make a direct impact.

What you’ll be doing:

• Develop and execute a results-driven content marketing strategy focused on user acquisition, retention, and brand positioning

• Own and optimize our SEO (Search Engine Optimization) and ASO (App Store Optimization) strategies to increase discoverability and organic traffic

• Lead strategic token partnership marketing initiatives — co-marketing, campaigns, listing support, etc.

• Collaborate with design and engineering teams to execute content campaigns across channels (web, blog, app store, social)

• Analyze and report on content and partnership campaign performance using analytics tools (e.g., Google Analytics, App Store Console)

• Explore and leverage AI tools (e.g., ChatGPT, Jasper, SurferSEO) to streamline content creation workflows and scale efficiently

What we’re looking for:

• 4+ years of experience in marketing roles with minimum at a crypto exchange

• Strong track record in content marketing, SEO, and ASO

• Familiarity with the competitive landscape of CEXs/DEXs, token listings, and user growth strategies

• Excellent writing and editing skills, with the ability to shape technical narratives into engaging content

• Experience managing partnerships or co-marketing initiatives with crypto projects

• Data-driven mindset with hands-on experience using performance and SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)

• Good to have - Experience using AI content tools to assist in strategy and production

What’s in for you:

• Friendly and fun start-up work culture

• Convenient work location located in the heart of CBD area

• Generous annual leaves on top of national holidays

• Medical coverage including GP, Specialist, TCM and more

• Vibrant office with well-stocked pantry

• Animal-friendly environment, with a fluff ball in the office

Find out more about Coinhako here https://www.coinhako.com/ and don't forget to visit our Careers Page https://www.coinhako.com/join-us

By submitting your application to us, you consent to the collection, use, disclosure and processing of your personal data in accordance with our privacy policy, which is accessible at https://www.coinhako.com/legal/sg-1/privacy_policy.