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Who We Are
Mediabrands Content Studio (MBCS) is part of IPG Mediabrands, the media and marketing solutions division of Interpublic Group (NYSE: IPG). MBCS is a media-fueled content practice designed to network and grow Mediabrands’ content and creative capabilities around the world. Strategically pairing new models of storytelling with Mediabrands’ global audience insights, MBCS develops and creates short - and long-form Original, Branded, Performance, and Campaign Content and provides a suite of entertainment solutions including media, talent, and production partnership development that powerfully grow brands. For more information about MBCS, please visit http://www.mbcsww.com.
3 Best Things About This Job
- You will be the agency’s front-liner exposed to content culture and trends.
- You will be working with a dynamic team and agency specialists all under one roof.
- You will be an innovation driver – leading integrated creative campaigns, having opportunities to create multiple creative, social media and digital-led campaigns and partnerships.
Key responsibilities
This role reports to the Content Director. In this role you will...
- Be the primary liaison between Agency and Clients for content projects, ensuring briefs are met with quality and timelines
- Develop and implement content strategies that aligns with the campaign objectives, target audience and brand guidelines.
- Research industry trends, market insights and competitor analysis to inform content development and identify opportunities.
- Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.
- Oversee creation and execution of strategic content plans and campaigns to meet client objectives.
- Collaborate with internal teams, including creative, media, and production, to ensure high-quality campaign execution and client satisfaction.
- Manage budgets, timelines, and action plans, ensuring optimal resource allocation and timely delivery.
- Prepare and deliver impactful presentations to clients, articulating strategic insights, creative solutions, and campaign results.
- Provide mentorship and guidance to junior team members.
- Identify and evaluate new business opportunities to grow the agency’s client portfolio.
Ideally
- 3 or more years of experience in the creative/media advertising industry, with a focus on content, influencer, partnerships
- Familiarity with content distribution and amplification strategies, including social media advertising and influencer marketing.
- Strong understanding of client needs, advertising industry trends, and best practices.
- Self-motivated, comfortable with ambiguity & changes, and thrives in a fast-paced environment.
- Excellent interpersonal skills, with the ability to build client, partner and agency relationships.
- An analytical mindset to interpret data and metrics and optimise content performance
- Proven track record of managing multiple projects simultaneously and meeting deadlines.
- Strong track record to meet deadlines and work on multiple projects, strong organizational skills, excellent communicator with all stakeholders and external parties.
We value unique backgrounds and experiences to encourage and celebrate diversity. Those identifying as LGBTQ+, people of all ages, people with disabilities, and people from historically minoritized communities are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live.
