Business Analyst (Loyalty & Rewards), AVP

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

 Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

 We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

About The Role
We are seeking an experienced Loyalty & Rewards Business Analyst to join our team and play a key role in shaping the future of customer engagement across the region.

This role will lead the Loyalty & Rewards domain across multiple markets and subsidiaries, driving the delivery of a holistic, customer-centric loyalty ecosystem that enhances customer value, engagement, and retention. You will partner closely with business, technology, and operations stakeholders to design and implement innovative, scalable solutions that support the bank's strategic objectives.

This is an exciting opportunity to work in a dynamic and fast-paced environment, leveraging emerging technologies and modern digital capabilities to solve complex business challenges. The ideal candidate is analytical, detail-oriented, and able to translate complex concepts into clear, actionable insights for stakeholders at all levels.

Key Responsibilities

• Serve as the Subject Matter Expert (SME) for the Loyalty & Rewards domain across the region.
• Engage business and stakeholder groups to understand strategic objectives, identify business needs, and recommend effective solutions.
• Analyze and evaluate business processes, identify opportunities for improvement, and drive innovative approaches to enhance customer loyalty and rewards capabilities.
• Lead requirements gathering workshops and collaborate with stakeholders to define business requirements, functional specifications, and user stories.
• Partner with business, technology, digital, and operations teams to deliver solutions that meet business objectives and customer expectations.
• Act as the primary liaison between business and technology teams, ensuring clear alignment on requirements, priorities, and deliverables.
• Drive end-to-end solution design discussions, impact assessments, and business process reviews.
• Stay abreast of industry trends, emerging technologies, and market developments in loyalty, rewards, customer engagement, and banking ecosystems.
• Identify and champion process automation, operational efficiencies, and continuous improvement initiatives.
• Support project delivery activities, including solution validation, user acceptance testing, implementation planning, and post-implementation reviews.

Qualifications

• Bachelor's degree in Business, Information Technology, Computer Science, or a related discipline.
• Minimum 5 years of relevant experience in Loyalty & Rewards within banking, financial services, fintech, or similar industries.
• Strong knowledge of customer loyalty programs, rewards platforms, total relationship loyalty concepts, and loyalty business operations.
• Hands-on experience delivering and enhancing capabilities on enterprise Loyalty & Rewards platforms. Experience with banking loyalty platforms will be an advantage.
• Proven experience working with digital channel teams to integrate loyalty and rewards capabilities across mobile, online, and other customer touchpoints.
• Strong analytical and problem-solving skills, with the ability to translate complex business requirements into practical solutions.
• Excellent stakeholder management skills, with the ability to influence and build consensus across business and technology teams.
• Strong verbal, written, documentation, and presentation skills.
• Comfortable engaging stakeholders across multiple business functions and varying levels of seniority, including senior management.
• Demonstrated ability to drive collaboration, innovation, and continuous improvement in a cross-functional environment.
• Experience in Agile, Scrum, and SDLC delivery methodologies.
• Understanding of modern technology architectures and digital platforms, including APIs, microservices, cloud technologies, and event-driven architectures.

What Success Looks Like

• Successfully drives the regional Loyalty & Rewards roadmap and capability enhancements.
• Delivers solutions that improve customer engagement, retention, and rewards experience.
• Builds strong partnerships across business and technology teams.
• Identifies opportunities to simplify processes, increase operational efficiency, and enhance customer value.
• Contributes innovative ideas that help shape the future of loyalty and rewards within the organization.

Side note:

This role requires 100% Work in office, eventually based at Punggol Digital District Park

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.