Brand & Communications Manager

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Besides its SaaS business, Circles operates three other distinct businesses:

• Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.

• Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.

• Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.

Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

Job Title: Brand & Communications Manager 

Location: Singapore (or) Bengaluru, India

About the Role

We are looking for an exceptional Brand & Communications Manager to spearhead the brand stream, leading strategy and campaign operations for Circles.Life, Singapore’s boldest digital telco. Reporting directly to the Head of Marketing, you will operate at the intersection of high-impact B2C consumer engagement and strategic B2B advisory for our global telco partners.

You will also own the PR communications landscape, being the strategic partner for Circles.Life and collaborating with the Corporate marketing team to drive PR media strategy for strategic partners. The ideal candidate possesses a rare blend of creative instinct and operational rigor, with a proven track record of launching and scaling brands within digital-first ecosystems.

What You Will Be Doing

• Brand Architect: Develop and implement brand strategies to sharpen our brand identity and market positioning, ensuring 360° brand consistency across all touchpoints

• Insights to Action: Monitor brand health and market sentiment (BHT, search intent, SOV), translating data into high-performing brand communication strategies

• Own yearly brand campaign E2E planning: Lead the brand calendar and delivery of integrated brand campaigns, from big-idea development to in-market execution that uphold a consistent, bold brand identity across all customer touchpoints

• Manage brand consistency: Work in close partnership with creative and media lead, external agencies, and local marketing teams to ensure all creative outputs are bold, high-quality, and on-brand.

• Own PR Media Strategy: Drive a proactive PR roadmap to secure high-tier coverage, manage reputation, and keep Circles.Life at the heart of the cultural conversation.

• Awards & Recognition: Lead the storytelling and submission process for industry awards to cement our status as a global disruptor & innovator.

• B2B Advisory: Support global partners by sharing best-practice frameworks, case studies and brand success stories from across markets.

Ideal Candidate Profile

• 7+ years of experience in Brand, Marketing or Communications, ideally in fast-paced, consumer-facing (B2C) digital environments, (e.g., e-Commerce, Tech, Telco, Fintech)

• Proven track record of launching brands (0-to-1) or scaling high-growth digital brands through bold, integrated campaigns (Organic & Paid social, Earned, BTL activations)

• A strong eye for design and copy, with experience managing agencies and creative teams to deliver world-class outputs.

• Ability to translate complex consumer insights and brand health metrics into resonant, high-impact narratives

• Deep expertise in managing media relations and earned media strategy to drive cultural relevance and positive brand sentiment.

• Exceptional project management skills with the ability to lead multiple high-stakes initiatives in an agile, "startup-style" environment.

• Startup mindset: agile, hands-on, adaptable, and comfortable operating in ambiguity

• A strong regional understanding of the SEA landscape is preferred. Global experience is a plus for our B2B advisory arm

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to Circles’ Candidate Data Protection and Privacy Policy. You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.

To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.

Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.