Associate Director / Director, Marketing Strategy & Operations

About Klook

We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.
 

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,700 destinations around the world.
 

Do you share our belief in the wonders of travel? Our international community of over 1,800 employees, based in 30+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.
 

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:
 

• Customer First

• Push Boundaries

• Critical Thinking

• Build for Scale

• Less is More

• Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us!

About Marketing Planning, Strategy & Operations

We’re looking for a strategic leader who can connect the dots between business goals, marketing performance, and operational excellence. As the Head / Director of Marketing Strategy & Operations at Klook, you’ll lead a team of analysts and operations specialists while steering the planning and strategy backbone of our global B2C marketing engine. This team is not executional by design. Instead, it will be deeply embedded in enabling, orchestrating, and optimizing execution across channels, campaigns, and the broader demand ecosystem.

Your role isn’t just about managing processes, it’s about solving complex problems, driving clarity, and ensuring marketing teams across regions are set up for success. You’ll partner closely with senior stakeholders across Marketing, Finance, and Analytics to align strategy, optimize investments, and build scalable ways of working.

What you’ll do (Main Accountabilities) 

• Lead and mentor a team of analysts and operations coordinators to deliver high-impact planning, forecasting, and reporting.

• Drive annual and quarterly marketing planning cycles, translating business priorities into actionable roadmaps.

• Build demand forecasts and investment models that guide budget allocation and performance strategy.

• Oversee budget allocation, resourcing, and operational efficiency across channels and markets.

• Partner with senior leadership and cross-functional teams to align strategy and solve structural challenges.

• Champion integrated marketing strategies, ensuring synergy across paid, owned, and earned channels.

• Elevate ways of working through toolkits, frameworks, and onboarding programs

• Foster a data-driven culture by promoting actionable insights, retrospectives, and continuous improvement.

• Explore marketing AI and new tooling to push productivity and innovation.

What you’ll need (Capabilities) 

• Proven leader with experience managing high-performing teams (analysts, ops, or strategy roles).
  Strong background in marketing strategy, business operations, or consulting, with 6-8 years of experience.

• Skilled in stakeholder communication and alignment at senior levels.

• Deep understanding of marketing funnels, CAC, GMV, and ROI models.

• Strong analytical toolkit: SQL, BigQuery, Excel, Tableau/Looker (or similar).

• Ability to structure ambiguous problems and build scalable solutions.

• Fluent in English; additional Asian language skills are a plus.

• Industry experience in e-commerce, tech, or high-growth consumer brands preferred.

What you’ll get

• Lead and grow a talented, international team.

• Play a key role in shaping the growth strategy of a leading global travel and experiences platform.

• Drive strategic initiatives with direct commercial and operational impact.

• Work in a culture that values smart thinking, innovation, and bold execution.

• Every day brings new challenges and opportunities to create real change.

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.