We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.
Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.
RESPONSIBILITES
Brand Connector
Identify and establish strategic external partnerships (influencer, collectives, artists etc.) to collaborate on creating assets with Brand Communications team
Content Strategy and Planning
Develop and execute a content strategy that aligns with brand objectives, seasonal campaigns, and product launches.
Identify storytelling opportunities to build brand identity and strengthen community engagement.
Plan and manage the content calendar to ensure timely delivery of high-quality assets.
Content Creation & Curation
Oversee the production of engaging content, including social media posts, blog articles, newsletters, videos, and campaign visuals.
Collaborate with designers, photographers, videographers, and stylists to create visually compelling narratives.
Ensure all content reflects the brand’s aesthetic, tone of voice, and messaging guidelines.
Social Media & Digital Marketing
Manage and optimize content for various platforms (Instagram, TikTok, YouTube, website, etc.), ensuring consistency across all channels.
Work with the marketing team to amplify content through paid media, influencer partnerships, and collaborations.
Monitor trends, competitor content, and audience behavior to refine strategies and stay ahead in the fashion industry.
SEO & Performance Analysis
Implement SEO best practices to improve content discoverability and organic traffic.
Track content performance using analytics tools, providing insights and recommendations for continuous improvement.
Conduct A/B testing on content formats, headlines, and visuals to enhance engagement and conversion rates.
Cross-functional Collaboration
Work closely with product, e-commerce, and PR teams to align messaging and storytelling across all touchpoints.
Support fashion shows, launches, and activations by creating pre-event buzz and post-event content recaps
Budget Management & Other Adhoc Duties
Review content budget allocations and expenses closely with producers
Project yearly creative budget needs according to business needs
Support the team with any ad-hoc projects assigned by superior
REQUIREMENTS
Creative, Communications or Marketing Degree or related disciplines
Preferable with at least 6 years’ experience in the fashion industry
Proficient in copy writing, and full of inspirations and creative juice
Pleasant disposition with excellent interpersonal skills
Organized and detail oriented
Interest in luxury/fashion, art and design
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Top Skills
CHARLES & KEITH Group Singapore Office
CHARLES & KEITH GROUP Headquarters, Singapore, 534101
