The role involves owning the regional pipeline, executing GTM strategies, improving conversion rates, and managing local marketing efforts in APJ markets.
Description
APAC already contributes over 25% of Bright Data's revenue - and we're just getting started.
We're looking for an APJ GTM expert to own regional pipeline end-to-end, with a focus on South Korea, Japan, Singapore, and India.
In this high-impact, hands-on role, you'll build and execute country-level GTM strategies across segments and channels, localize and run campaigns, and leverage AI to test, iterate, and scale what works - fast. You'll work closely with Sales, SDRs, Global Marketing, and local agencies to sharpen lead quality and drive conversion.
Responsibilities- Own APJ pipeline targets across AI and non-AI offers - building and executing country-level plans by segment and channel
- Drive GTM plays by market, based on buying behavior, local channels, and competitive dynamics; diagnose why we win or lose
- Own full-funnel efficiency (MQL → SQL → pipeline) - identify leaks and fix them fast across messaging, targeting, routing, and channel mix
- Grow regional pipeline through paid, events, partnerships, affiliates, field marketing, and localized testing
- Build and execute 30/60/90 plans for underperforming markets
- Partner with SDRs, Sales, and Global Marketing to drive conversion
- Manage agencies and freelancers to clear, measurable outcomes
- 4–5 years in a similar GTM or growth marketing role at a B2D or DevTool company (selling to developers)
- Deep familiarity with APJ markets - local buying behavior, channels, and competitive nuances
- Strong market research skills with the ability to turn insights into GTM action
- AI-native - you default to AI tools to move faster and produce better work
- Fluent English - spoken and written ; additional APJ languages a strong plus
- Self-starter with high ownership, creative thinking and strong execution skills
*This is a hybrid IC role, located in Singapore
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