Teams at WPP

Leads APAC data strategy and Greater China AI strategy initiatives across media campaigns. Develops audience segments from first-party and external data, drives adoption of data and AI tools, delivers localized training, advises campaign teams, tracks governance and adoption, and pilots market-specific AI solutions. Coordinates regional and global stakeholders while translating complex technical capabilities into practical workflows, playbooks, reporting, and measurable campaign improvements across China, Taiwan, and broader APAC markets.

Executes and manages programmatic media campaigns across APAC markets, including tactical planning, DSP setup, campaign activation, pacing, performance monitoring, reporting, data integrity, and optimization. Supports branding and direct-response objectives across open exchange and publisher inventory. Requires strong Excel, analytical, organizational, relationship-management, and digital advertising skills, with programmatic buying experience and enterprise DSP knowledge preferred.

Leads strategic planning, execution, optimization, and operational standardization for display and programmatic campaigns across APAC markets. Manages direct reports, oversees campaign delivery and KPIs, develops media strategies, ensures platform compliance and data integrity, and serves as a senior client contact. The role requires expertise across DSPs, ad-tech, audience and inventory tactics, supply path optimization, privacy changes, performance analytics, and cross-functional project management.