Teams at WPP

Leads WPP Media’s APAC investment capability, setting regional strategy, improving market and client performance, and driving trading excellence, pricing, governance, compliance, and commercial growth. Partners with CEOs, CFOs, clients, finance, technology, data, and media owners to connect global priorities with local market needs. Builds investment capabilities and succession, leads organizational change, and serves as the senior regional voice for media investment.

Leads APAC data strategy and Greater China AI strategy initiatives across media campaigns. Develops audience segments from first-party and external data, drives adoption of data and AI tools, delivers localized training, advises campaign teams, tracks governance and adoption, and pilots market-specific AI solutions. Coordinates regional and global stakeholders while translating complex technical capabilities into practical workflows, playbooks, reporting, and measurable campaign improvements across China, Taiwan, and broader APAC markets.

Manage and optimize paid search campaigns across Hong Kong and Taiwan using Google Ads and Microsoft Advertising. Monitor KPIs, analyze campaign data, identify performance trends, and implement hands-on optimizations. Present data-driven insights and recommendations to regional stakeholders, quantify optimization impact, collaborate cross-functionally, and ensure accurate campaign execution, tracking, tagging, and reporting.