Jobs at WPP

Leads APAC data strategy and Greater China AI strategy initiatives across media campaigns. Develops audience segments from first-party and external data, drives adoption of data and AI tools, delivers localized training, advises campaign teams, tracks governance and adoption, and pilots market-specific AI solutions. Coordinates regional and global stakeholders while translating complex technical capabilities into practical workflows, playbooks, reporting, and measurable campaign improvements across China, Taiwan, and broader APAC markets.

Executes and manages programmatic media campaigns across APAC markets, including tactical planning, DSP setup, campaign activation, pacing, performance monitoring, reporting, data integrity, and optimization. Supports branding and direct-response objectives across open exchange and publisher inventory. Requires strong Excel, analytical, organizational, relationship-management, and digital advertising skills, with programmatic buying experience and enterprise DSP knowledge preferred.

Leads strategic planning, execution, optimization, and operational standardization for display and programmatic campaigns across APAC markets. Manages direct reports, oversees campaign delivery and KPIs, develops media strategies, ensures platform compliance and data integrity, and serves as a senior client contact. The role requires expertise across DSPs, ad-tech, audience and inventory tactics, supply path optimization, privacy changes, performance analytics, and cross-functional project management.

Leads APAC client growth by managing regional pipelines, converting strategic opportunities, coordinating pitches, and driving adoption of media, analytics, data, technology, and AI solutions. Builds business cases, forecasts revenue, develops client recommendations, translates performance data into commercial insights, and aligns cross-functional teams across markets. Success is measured through revenue growth, pipeline conversion, solution adoption, win rates, forecast accuracy, and measurable client value.

Manage and optimize paid search campaigns across Hong Kong and Taiwan using Google Ads and Microsoft Advertising. Monitor KPIs, analyze campaign data, identify performance trends, and implement hands-on optimizations. Present data-driven insights and recommendations to regional stakeholders, quantify optimization impact, collaborate cross-functionally, and ensure accurate campaign execution, tracking, tagging, and reporting.

WPP Media seeks to recruit individuals for a community focusing on AI-driven media, data integration, and partnerships for personalized marketing solutions.

Manage end-to-end activation of social, search and programmatic campaigns across APAC via self-serve platforms; handle planning, trafficking, QA, pacing, reporting, and market coordination to meet direct-response KPIs.

Lead client relationships and oversee delivery of programmatic campaigns, managing onshore/offshore teams, resourcing, QA, optimization, and partner/platform strategy. Drive programmatic growth, present to senior stakeholders, develop best practices, train staff, and support new business and broader programmatic practice initiatives.

Manage end-to-end programmatic campaigns: plan, set up, optimize, monitor budgets and tracking, analyze performance via DSP UIs and Google Analytics, and deliver insights and reports to clients and internal teams to meet ecommerce and performance goals.

Manage a portfolio of agency and client accounts to grow programmatic media relationships. Provide consultative recommendations, develop proposals, lead strategic reviews, and collaborate with internal teams to deliver campaign solutions and measurable growth.