Lead APAC creative as the regional brand authority, setting creative ambition, ensuring brand consistency, partnering with regional and global teams, directing an embedded studio, delivering campaigns across channels, and integrating AI tools to scale high-quality creative work.

Lead APAC & Japan Vision-to-Prototype AI engagements: run 4–6 week on-site sprints with C-level customers to define strategy, prioritize high-value use cases, facilitate workshops, and orchestrate cross-functional teams to build ServiceNow AI prototypes and drive transformation.

Lead pre-sales CRM solution engagements for Singapore public sector: run discovery workshops, deliver demos, advise on integrations (ERP, analytics, AI), ensure compliance (PDPA), support sales pipeline, and provide product feedback to PM while representing the company at regional events.